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The Aptify Blog

The Aptify Blog is an honest and informative collection of articles to help association executives solve their most pressing issues.

Blog Feature

Personal development

7 Must See Sessions at ASAE Tech

By: Angie Karpouzis
December 06, 2016

It might seem like the year is coming to a close, but there is one final exciting association event to sink your teeth into the  ASAE Technology Conference and Expo 2016 (#Tech16). Tech16 typically closes the conference season every year, so it has a reputation of ending the year with a bang. If you're attending this year (or still thinking about it) here are my Tech16 sessions you'd be crazy to miss.

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Blog Feature

AMS Selection

AMS Selection: Defining the Difference between ROI and TCO

By: Jennifer Barrell
December 05, 2016

For those associations in the process of selecting a new AMS, one of your top priorities is sure to be building a business case for new membership software. Your board will want to know why you need to make a change, what the impact to your members will be, and just how much does an AMS cost.

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2017 Predictions eBook

Get On Top of 2017's Association Industry Trends Before They Happen

Hear what 13 experts are saying about the future of association management in 2017 when you subscribe to our blog.

Blog Feature

Association Management

Top Membership Software Features in 2017

By: Jennifer Barrell
December 01, 2016

Keeping up with technology is a never-ending challenge. Just when you think you have it all figured out, something new comes along. Even in the association world, how do you know which membership software features will help you deliver value to members? And which ones are merely shiny new tools? We asked several association experts how membership software can help associations meet their 2017 goals. If you’re considering new association management software in 2017, keep their insight and advice in mind.

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Blog Feature

Member Engagement | Marketing | Marketing automation

Is Big Data Trumped? Lessons Learned for Marketing to Real People

By: Tony Cavicchi
November 30, 2016

Consider this post a fan-mail to you, association marketer—here's why we should not end up replaced by bots in the next four years. Data makes the world go round in 2016. In our interconnected world filled with "big data," almost every decision is underpinned by numbers. That's why the spectacular failures of almost every pollster on Brexit and Trump's presidential win in the US has been so unsettling to marketers.

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Blog Feature

Association Management

Top Association Management Predictions for 2017

By: Jennifer Barrell
November 29, 2016

The new year is fast-approaching and with it comes new goals, plans, and opportunities for growth. It can be an exciting time to look toward the future and see all the potential for what a new year could hold for your association.

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Blog Feature

Association Management | Culture

4 Lessons on Making the Big Move to New Membership Software

By: Chandra Chakravarthi
November 28, 2016

Birmingham, Alabama, has been my one and only home, but I had always dreamt of uprooting my life and moving away to a “big city” where I could experience a new and much different way of living and not feel so stifled and stuck. Almost a year ago, that dream came true, and I found myself trading the South for life in Chicago. While moving homes may not be exactly like moving membership software, you'd be surprised by the overlap my fish-out-of-water experience has with the association executives I've talked with over the past year.

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