The Aptify Blog
The Aptify Blog is an honest and informative collection of articles to help association executives solve their most pressing issues.
The relationship between password complexity and the ability to remember said password is directly proportional. Association cybersecurity hinges on requiring complex passwords. And while it might be easy to remember something like This.Password.Is(More)Secure every time you need to log in, with so many different logins to remember, it can all get overwhelming. What are your members supposed to do? Create a spreadsheet of usernames and passwords and store it on their hard drives? Not so secure. Write down each password on a scrap of paper and keep it with them? Slightly more secure, but not so convenient. Keep a file of passwords on their phones? Not really more secure, and what happens when they lose the device? Use the same password for everything? Unacceptable! Password complexity is essential to the cybersecurity of your association or organization, but ease of use is paramount to the individual users, hence we have a chicken and egg scenario on our hands. At Aptify, we believe there is a middle ground for security and utility—this blog will cover the risk of cybertheft, the basics of password security for associations, and using password managers to their full potential.
So You Want to Be an Association Inbound Marketer? Organizations are 3x more likely to see a higher ROI from inbound marketing than outbound, but we’re not going to lie to you—that doesn’t happen overnight. Inbound marketing is a dramatic departure from the traditional outbound approach most of us grew up with and that many universities are still teaching.
Hear what 13 experts are saying about the future of association management in 2017 when you subscribe to our blog.
In today's economy, venture capital aggressively incentivizes entrepreneurs to scale for a quick exit. That impulse often stifles innovation and creates mediocre businesses that do not reach their full potential for good in society. A new movement is emerging as an alternative, led by entrepreneurs calling themselves "Evergreen." They characterize their businesses as "purpose-driven" and built for long-term sustainability. Aptify is one growing tree in that Evergreen forest.
When you work for a member-based organization, it can be challenging to constantly come up with ways to keep your members engaged or even just find trends in their engagement levels. However, once you've determined the trends, then it's up to you to decide how to utilize that data living in your membership software.
Association management is not typically something that is thought of as especially fast-moving or agile. However in recent years, the advances in technology and data analysis for associations has started to quicken the pace of innovation and change in our industry. This got us thinking. How will association management change over the upcoming year? More so, how will it change over the next 3-5 years? At Aptify, we love to help associations leverage the latest technology to better serve their members by staying at the forefront of association management. Here's what we think about the future of association management, and how we plan to stay on the cutting edge of the industry.
Whether you're buying your first home or renting an apartment for the first time, it's likely that you'll run into unexpected costs and it's up to you to adapt based on your needs in order to keep moving the process forward.