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Aptify Blog

AUCA2016 Video: Aptify Product Roadmap

In the wrap-up of AUCA2016 on July 6, 2016, we revisit highlights from the annual event. The 2nd annual conference included Mark Patterson's (Aptify COO) session on the Aptify Product Roadmap. Mark's presentation highlighted the 2016-2017 product strategy focusing on improving end user experience, doing more with mobile and enhancing member engagement. Read More

Expert Interview Series: Frank Klassen of Brightfind on Building Better Sites for Association Management

Frank Klassen is the CEO of Brightfind where he is responsible for building a nationally renowned digital design and web development agency. He began his professional career working in technology for a number of higher education associations, which eventually led him to start his own firm to build websites for the member-based organization marketplace. Frank's current passions are in the areas of taxonomy, search, findability, and web user experience design. Read More

What a Colbert Selfie Teaches about Measuring Member Engagement

A friend I knew in high school recently appeared on The Late Show with Stephen Colbert thanks to his own initiative and antics. I suggest thinking about how the significance of his spontaneous celebrity selfies can inform how we understand our metrics for tracking member engagement. Read More

Meet Your AUC2016 Keynotes: John Mancini

John Mancini is an author, speaker and respected leader of the AIIM global community of information professionals. He believes that in the next 5 years, a wave of Digital Transformation will sweep through businesses and organisations, and organisations now face a fundamental choice between Information Opportunity and Information Chaos. John is bringing this chaos to AUC2016 as a Keynote Speaker.  Read More

5 Missions to Explore in the Quest to Increase Membership

It can be difficult to find new members when your typical resources seem tapped out. Just like in a CrossFit workout, when you feel like all your energy is gone, that isn't when you give up! In the workout, you dig deeper! For member recruiment, that's when you go out and find different places to generate new members. Just reading a list like this can spark new ideas and help you brainstorm. Not only do these ideas help you increase membership, many of them can also help you boost the engagement of your current members. It's essential to have a solid, modern membership software solution, however, so you can track the metrics and see how lucrative each of these suggestions is when implemented in your association. Let the quest continue! Read More

Meet Your AUC2016 Keynotes: John Spence

John Spence is recognized as one of the Top 100 Business Thought Leaders in America, one of the Top 100 Small Business Influencers in America, and one of the Top 500 Leadership Development Experts in the World. And now, he is one of five amazing AUC2016 Keynote Speakers.  Read More

5 Celebrations to Increase Member Engagement

You've just rolled out a killer new campaign, and the memberships are rolling in like the tide headed for a sand castle. Your new membership software is working nicely, and all is well in your little corner of Association Land. But look deeper. Member engagement isn't where it should be, and renewal rates last quarter lacked some of the usual luster. For all the benefits your membership software system brings, it also delivers an equal number of issues to work on. One way to both increase member engagement and boost renewals is to offer more rewards. But what should you offer? Can you afford it? What actually works? We're so glad you asked… Read More

Benefits of Hosting Your Member Data in the Cloud

What Is “The Cloud”? We throw the word “cloud” around a lot. Ask anyone you know where they store their photos or documents, and they will vaguely point upwards and say “it’s in the cloud.” The rhetoric around what the cloud actually is makes it hard to always understand the technology and the advantages of moving an traditional IT in-house power plant to an external location. Read More

AUCA2016 Video Highlights: Increasing Member Engagement with Aptify

In the wrap-up of AUCA2016 on July 6, 2016, we revisit highlights from the annual event. Member organisations are increasingly enhancing member experiences with digital self-service, online learning, and online communities to increase member engagement. WebSilk use lean and human-centred product management, design, and development techniques to create compelling digital experiences. WebSilk shared their experience applying these approaches in extending Aptify AMS to AFAC (Australasian Fire and Emergency Service and Authorities Council) and RACP (Royal Australasian College of Physicians) members at the Australian Aptify Users Conference in July 2016. Read More

Meet Your AUC2016 Keynotes: Jamie Notter

You may know Jamie Notter from his work in organizational culture, his book Humanize, or maybe his newest venture into the world of millennials, and this year we are thrilled to add Jamie to our esteemed list of AUC keynote speakers. Read More