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The Aptify Blog

The Aptify Blog is an honest and informative collection of articles to help association executives solve their most pressing issues.

Chandra Chakravarthi

As a Coordinator of Content, Branding, & Buzz at Aptify, Chandra supports the department with content creation, digital advertising, and overseeing the social media channels. Outside of Aptify, you can find her exploring Chicago and eating too much pizza while she waits for her letter from Hogwarts.

Blog Feature

Member Engagement

5 Ways Your Lackluster Meetings Are Hurting Member Engagement

By: Chandra Chakravarthi
July 17, 2017

When you receive a meeting invite, does your mind immediately seek out any excuse not to attend? I think we’ve all experienced this at some point (whether we openly admit it or not)! Meetings are a normal part of your work life and an expected part of your members’ lives too. Whether in person or remote, the productivity of your meetings has a direct impact on member engagement. Meetings are an easy way to get your members more involved, and there are some ways you can make them a valuable use of everyone’s time, including yourself.

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Professional development

Cheers to the 2017 Summer Class of CAEs

By: Chandra Chakravarthi
July 12, 2017

Congratulations are in order for the latest group of individuals who have received their CAE credential! Ninety-eight association executives earned their CAE (Certified Association Executive) this time around and will be joining a class of more than 4,000 industry professionals.  

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50 Ways to Boost Association Membership

Find Out 50 Ways to Boost Association Membership

Learn new tips for acquiring and retaining members for your association when you subscribe to our blog.

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Membership Software Implementation

10 Questions On Your Mind When Switching AMS Software

By: Chandra Chakravarthi
July 03, 2017

How many of you consider yourselves to be “early adopters” of any new technology that shows up in the market? Have you purchased every generation of the iPhone, or the latest version of Amazon’s Echo or Google Home? It's hard not to be drawn to the latest and greatest thing when you see all that it's capable of doing, and you envision how much easier it can make your daily lives.  While those items can be purchased with minimal research, and chances are you probably don't need permission to buy them, unfortunately—membership software doesn't exactly fall into that categories.  As with all technology though, there comes a point when you need to upgrade it or simply purchase a new one altogether. Regardless of what you decide to do with your existing membership software, selecting and implementing it is a huge undertaking. You need the support of your entire organization, particularly your board, in order to even begin the process of finding new software. And when you do approach your board with the idea of switching, you can expect a lot of questions.

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Database Management

4 Healthy Tips to a Database Management Software Makeover

By: Chandra Chakravarthi
June 07, 2017

Managing the data living in your membership management system is no easy task. While data management can be perceived as a mundane task that can be done at “some other time,” your data plays a vital role in both member engagement and member retention. An organization can’t survive without members, can it? And without accurate data, how can you expect to give your members the best experience and deliver the information that they need?

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Blog Feature

AUC

AUC2017 Keynote: Arnie Malham

By: Chandra Chakravarthi
May 26, 2017

With AUC2017 only 3,408 hours away (but who’s counting, right?), we figured it was time to give you some more information on what you can expect to see at this year’s conference! Each year, we try to outdo our previous Aptify Users Conference, and we work to bring some of the best keynote speakers out there and curate sessions that will leave you feeling inspired and excited to share what you’ve learned with your colleagues. Whether you’re in IT and wanting to learn tricks on how you can better use Aptify, or you’re in membership and looking for more ways to drive member engagement, or perhaps you’re an executive working to improve your organization’s culture—we have something for all of you!

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Blog Feature

Member Engagement

5 Invaluable Ways to Drive Member Engagement at Your Organization

By: Chandra Chakravarthi
May 05, 2017

The internet makes it incredibly easy to learn new skills and to expand our knowledge in whatever area that interests us. Sites such as SkillShare, Udemy, and Craftsy are proving to be valuable sites that allow people to be lifelong learners. From learning how to be a stronger writer, to teaching yourself how to knit, to even finding out how to make the perfect thin-crust pizza, and then learning the best angles to take a food picture to share on Instagram (yes, such a class exists!), the options are limitless.

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