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The Aptify Blog

The Aptify Blog is an honest and informative collection of articles to help association executives solve their most pressing issues.

Chandra Chakravarthi

As a Coordinator of Content, Branding, & Buzz at Aptify, Chandra supports the department with content creation, digital advertising, and overseeing the social media channels. Outside of Aptify, you can find her exploring Chicago and eating too much pizza while she waits for her letter from Hogwarts.

Blog Feature

Database Management

4 Healthy Tips to a Database Management Software Makeover

By: Chandra Chakravarthi
June 07, 2017

Managing the data living in your membership management system is no easy task. While data management can be perceived as a mundane task that can be done at “some other time,” your data plays a vital role in both member engagement and member retention. An organization can’t survive without members, can it? And without accurate data, how can you expect to give your members the best experience and deliver the information that they need?

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Blog Feature

AUC

AUC2017 Keynote: Arnie Malham

By: Chandra Chakravarthi
May 26, 2017

With AUC2017 only 3,408 hours away (but who’s counting, right?), we figured it was time to give you some more information on what you can expect to see at this year’s conference! Each year, we try to outdo our previous Aptify Users Conference, and we work to bring some of the best keynote speakers out there and curate sessions that will leave you feeling inspired and excited to share what you’ve learned with your colleagues. Whether you’re in IT and wanting to learn tricks on how you can better use Aptify, or you’re in membership and looking for more ways to drive member engagement, or perhaps you’re an executive working to improve your organization’s culture—we have something for all of you!

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50 Ways to Boost Association Membership

Find Out 50 Ways to Boost Association Membership

Learn new tips for acquiring and retaining members for your association when you subscribe to our blog.

Blog Feature

Member Engagement

5 Invaluable Ways to Drive Member Engagement at Your Organization

By: Chandra Chakravarthi
May 05, 2017

The internet makes it incredibly easy to learn new skills and to expand our knowledge in whatever area that interests us. Sites such as SkillShare, Udemy, and Craftsy are proving to be valuable sites that allow people to be lifelong learners. From learning how to be a stronger writer, to teaching yourself how to knit, to even finding out how to make the perfect thin-crust pizza, and then learning the best angles to take a food picture to share on Instagram (yes, such a class exists!), the options are limitless.

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Blog Feature

Membership Software Implementation

5 Ways the Membership Software Search Is Exactly Like Dating

By: Chandra Chakravarthi
April 28, 2017

Love it or hate it, dating—more specifically online dating—is always a weird experience because it’s the only solid way to meet someone these days. This is something I had to dive right into when I moved to a new city because I didn’t know a single person. And guess what, it wasn’t just dating with the hopes of meeting a significant other, I also went on friend dates. Yes, friend dates are normal thing people do. To my surprise, I discovered some apps that help you do just that. I decided to give it a try because I use dating apps, so how awkward can it be to make platonic friendships through the same way. Can’t be that different, right?

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Blog Feature

Member Engagement

5 Utterly Easy Ideas to Boost Member Engagement Today

By: Chandra Chakravarthi
April 12, 2017

Member engagement should always be at the forefront of all member-based organizations' minds. However, it can be stressful always having to find compelling ways to do just that. And if it’s something that you and your association marketing staff are struggling with, then don’t feel down about it, because it’s a challenge that everyone faces!

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Blog Feature

RFP

2 Rules of Thumb When Defining Membership Software Requirements

By: Chandra Chakravarthi
April 10, 2017

Once your organization has decided to make the switch to new membership software, you’ll have to evaluate your existing system to see what it lacks and then create a requirements list on what you want your new software to have. This step is crucial because naturally you want the software to be able to do what you need it to do. And your requirements set the baseline of what the price tag of your software will be.

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