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The Aptify Blog

The Aptify Blog is an honest and informative collection of articles to help association executives solve their most pressing issues.

Chandra Chakravarthi

As a Coordinator of Content, Branding, & Buzz at Aptify, Chandra supports the department with content creation, digital advertising, and overseeing the social media channels. Outside of Aptify, you can find her exploring Chicago and eating too much pizza while she waits for her letter from Hogwarts.

Blog Feature

Membership Software Implementation

5 Ways the Membership Software Search Is Exactly Like Dating

By: Chandra Chakravarthi
April 28, 2017

Love it or hate it, dating—more specifically online dating—is always a weird experience because it’s the only solid way to meet someone these days. This is something I had to dive right into when I moved to a new city because I didn’t know a single person. And guess what, it wasn’t just dating with the hopes of meeting a significant other, I also went on friend dates. Yes, friend dates are normal thing people do. To my surprise, I discovered some apps that help you do just that. I decided to give it a try because I use dating apps, so how awkward can it be to make platonic friendships through the same way. Can’t be that different, right?

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Blog Feature

Member Engagement

5 Utterly Easy Ideas to Boost Member Engagement Today

By: Chandra Chakravarthi
April 12, 2017

Member engagement should always be at the forefront of all member-based organizations' minds. However, it can be stressful always having to find compelling ways to do just that. And if it’s something that you and your association marketing staff are struggling with, then don’t feel down about it, because it’s a challenge that everyone faces!

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50 Ways to Boost Association Membership

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Blog Feature

RFP

2 Rules of Thumb When Defining Membership Software Requirements

By: Chandra Chakravarthi
April 10, 2017

Once your organization has decided to make the switch to new membership software, you’ll have to evaluate your existing system to see what it lacks and then create a requirements list on what you want your new software to have. This step is crucial because naturally you want the software to be able to do what you need it to do. And your requirements set the baseline of what the price tag of your software will be.

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Blog Feature

Association Management | Personal development | Professional development | Culture

3 Reasons Your Association Staff Are Leaving (And How to Keep Them)

By: Chandra Chakravarthi
March 24, 2017

Question for you: What keeps you happy at work? It doesn’t have to be just one thing. It could be a multitude of reasons such as the people you work with, your job itself, the benefits, just to name some.

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Blog Feature

Member Recruitment

7 Strategies to Boost the Volume on Social and Blast Member Engagement

By: Chandra Chakravarthi
March 20, 2017

FACT: We live in a social media–driven world and it’s a huge part of our daily lives. Don’t believe me? Can you count the number of times you’ve already scrolled through all your social media accounts today? How many pictures have you “liked” or commented on? How many snaps have you already opened, and how many have you sent? Have you tweeted or retweeted anything yet? A strong social media presence is a powerful way to increase member engagement and boost association membership.

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Blog Feature

AMS Pricing | AMS Implementation

Building the Best Team for Your Membership Software Implementation

By: Chandra Chakravarthi
March 01, 2017

We’ve all heard the phrase “There’s no I in team.” Sometimes we think it’s easier to tackle projects alone, but often times, that can lead to feeling overwhelmed, a lack of transparency, and only a single perspective to make important decisions. But when it's a project as large-scale as a membership software implementation, it impacts all levels of your organization and requires a group of people to oversee it.

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