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The Aptify Blog

The Aptify Blog is an honest and informative collection of articles to help association executives solve their most pressing issues.

Dave Martin

Dave joined Aptify in November 2015 as the Chief Marketing Officer in the Tysons Corner office. Before joining Aptify, Dave served as the Vice President of Marketing & Content for the Electronic Retailing Association (ERA) from 2009-2015. In this role he was responsible for all marketing activities and platforms (including web properties, social media, the AMS, CMS, Hubspot, event registration, and awards gala submissions and voting) communications and public relations.

Blog Feature

Association Marketing

6 Ways to Make Your Website Your Association's Greatest Marketing Tool

By: Dave Martin
May 17, 2017

Association marketing has evolved tremendously in the last 10 years. Some of the tactics that were driving membership in the past are in decline, and new and innovative ways to increase member engagement have matured and been proven to work. Yes, we’re talking about digital, and more specifically, how your website can be optimized to generate memberships 24/7.

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Marketing | Association Marketing

How Writing a Manifesto Can Spark Your Association Marketing Results

By: Dave Martin
April 14, 2017

In late February I was on a plane at 36,000 feet when I read an article by Dave Gerhardt with Drift about their new marketing manifesto.

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50 Ways to Boost Association Membership

Find Out 50 Ways to Boost Association Membership

Learn new tips for acquiring and retaining members for your association when you subscribe to our blog.

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Member Engagement

Using Video to Promote Your Organization and Boost Member Engagement

By: Dave Martin
March 31, 2017

Ok. So I’m not going to weigh you down with a heavy tutorial on how to use video for your next product launch. That’s just stressful. Let’s leave that to the video pros for the moment. I do want to show you some of the behind the scenes videos I took on my iPhone 7 Plus as we shot our new product video. And, in true inbound marketing fashion, I’m delivering this content to you in a blog article that allows me to share content and maybe make you laugh.

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Blog Feature

Association Marketing

Increase Member Recruitment with Inbound Marketing Lead Generation

By: Dave Martin
March 02, 2017

For decades, association marketing departments have used traditional methods such as direct mail, advertisements, and promotional emails in an attempt to capture the interest of membership prospects and increase member recruitment. But these “spray and pray” outbound tactics are easily ignored by prospects and difficult to measure by association marketers.

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Association Management

3 Steps to Getting Started with Inbound Marketing for Associations

By: Dave Martin
February 23, 2017

So You Want to Be an Association Inbound Marketer? Organizations are 3x more likely to see a higher ROI from inbound marketing than outbound, but we’re not going to lie to you—that doesn’t happen overnight. Inbound marketing is a dramatic departure from the traditional outbound approach most of us grew up with and that many universities are still teaching.

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Member Engagement | Innovation | Email marketing | Marketing

Spray and Pray Is Not A Marketing Strategy

By: Dave Martin
February 07, 2016

This post titled Spray and Pray Is Not A Marketing Strategy originally appeared in Inbound MarTech on February 7, 2016.   Is your association marketing strategy centered around spray and pray email tactics? You know, upload a list to your email engine, write a membership email, and send it out to everyone (multiple times)? Do you then sit back and wait...and pray...hoping people will open the email and click on a link? Is this working for you? Really?   If you're nodding your head, you're clinging to outdated marketing tactics. Times have changed, homey-g. Hope is NOT a strategy. Spray and pray email is outbound marketing. It's interruption-based. It's about you, not the member. It's bullhorn marketing. It's spam. And the result is that your members and prospects aren't listening. They're tuning you out. They're unsubscribing (gasp!). So stop it!

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