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The Aptify Blog

The Aptify Blog is an honest and informative collection of articles to help association executives solve their most pressing issues.

Eric McDonald

As an Engagement Manager with Aptify, Eric helps clients determine whether Aptify is a good fit for their organization as they look for a new AMS. As part of the process, Eric works with clients to consider implementing new systems and new business processes to boost efficiencies and drive greater change throughout the organization. Eric is based out of the New Orleans office, calling the “Big Easy” home since 2010 when he moved there to earn his MBA from Tulane University. Outside of work, Eric loves to CrossFit, spend time with his spouse, cuddle with his Corgi, Bentley, and watch every Saints game—Who Dat!

Blog Feature

Data Management

Getting Your Non-Technical Team On Board with Techy Terms

By: Eric McDonald
September 27, 2017

Database queries, transaction logs, hashes, SQL, IP addresses, keys, metadata, XML, schemas, and of course, servers… Membership management software sure can sound a little funny to the average, non-technical employee or coworker. From the technical side, it’s important to call things what they are and be specific. From the member management side, it’s nice to know what’s going on without needing to grab a technical manual to have a conversation with the tech team.

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AMS Selection | Board Management | Build Business Case

How to Make a Convincing Business Case for New Membership Software

By: Eric McDonald
June 26, 2017

Membership software is mission-critical technology, but organizations have limited financial resources to invest. Since the appetite for new technology is never quenched, your business case for new AMS software must demonstrate its superior business and strategic value for your organization.

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50 Ways to Boost Association Membership

Find Out 50 Ways to Boost Association Membership

Learn new tips for acquiring and retaining members for your association when you subscribe to our blog.

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Database Management

5 Bad Membership Management Software Habits You Need to Break

By: Eric McDonald
June 21, 2017

Let’s face it—bad data surrounds all of us. Open the Contacts app in your phone, and you see duplicates all over the place. Send out invitations to your birthday party next month, and you get three back because of bad addresses. Call someone to wish them a happy birthday, and they tell you it was two days ago. Or worse, reach out to the CEO at your association’s top client, only to find out they were replaced four months ago—something you should have known.

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AMS Implementation | Membership Software Implementation

6 Stress-Inducing Thoughts You Have When Switching Membership Software

By: Eric McDonald
May 24, 2017

I’m one of those people who’s a planner and I have a backup for everything. In my house, I have old routers and cable modems so I can get back online in moments. I keep the last generation of my smartphone so I have an immediate backup in the event of an accidental drop, and when I travel, I pack twice what I need. I never want to be in a situation where there isn’t a backup for something I could have reasonably predicted. And I guess that fits my background, too. I used to work in radio, where our studios had a backup battery and generator for power, two systems that ran the audio, three links to the transmitter, two transmitters, two antennas, and two transmitter sites. That’s just how my brain works, and if you’re in the IT department at your organization—there’s a good chance you and your coworkers think in a similar way.

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AMS Selection

4 Costs To Expect When Implementing New Membership Software

By: Eric McDonald
February 08, 2017

Whether you're buying your first home or renting an apartment for the first time, it's likely that you'll run into unexpected costs and it's up to you to adapt based on your needs in order to keep moving the process forward. 

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AMS Selection

Creating a Killer Shopping List for New Membership Software

By: Eric McDonald
February 03, 2017

We all know what happens when we go grocery shopping with an empty stomach instead of a list. You have a definite need, you have a general concept of what you’ll buy, and you end up wandering the aisles and leaving with a bag full of random snacks (yes, I do need that chocolate tuxedo cake for lunch!).

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