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The Aptify Blog

The Aptify Blog is an honest and informative collection of articles to help association executives solve their most pressing issues.

Jennifer Barrell

As the Director of Content, Branding & Buzz at Aptify, Jen oversees the strategy and execution of brand management and content production across the organization’s global offices. She thrives on bringing compelling content and useful information to associations to help them grow and engage their membership. She's also an avid fan of mid-century modern design and all things science fiction.

Blog Feature

software selection | Membership Software Selection | Build Business Case

5 Strategies for Building a Business Case for New Membership Software

By: Jennifer Barrell
October 17, 2017

Every other department competes against yours for the limited funds your association has to purchase new technology. If your membership department (and association) needs a new membership management system, you must build a business case that justifies allocating money and staff time to selecting and implementing new membership software.

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Change Management | Build Business Case

The Best Metrics to Prove Your Case for New Member Management Software

By: Jennifer Barrell
October 03, 2017

What goes through an Executive Director’s mind when you talk about the need for new member management software? “Now the membership department wants new software, geez, what department doesn’t want new software?” Or… “What’s wrong with the membership database we have now? I haven’t heard any real complaints.” Or… “Get in line. What do you think, money grows on trees?” (Mom? Is that you?) New technology is never an easy sell, especially when your department is perennially overlooked during budget time. Before you even think about approaching the C-suite, spend some time building your case for new membership management software—and make sure your case includes metrics that demonstrate not only the membership department’s need, but also the association’s need for new software.

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50 Ways to Boost Association Membership

Find Out 50 Ways to Boost Association Membership

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Member Engagement | Data Management

10 Ways to Use AMS Software Data to Increase Member Engagement

By: Jennifer Barrell
September 07, 2017

Is bottom-line revenue top of mind for your association?

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Member Engagement | member retention

[Infographic] Member Loyalty Study Reveals Keys to Member Retention

By: Jennifer Barrell
September 01, 2017

We all know member retention is crucial when it comes to association survival, but do you know what keeps your members coming back for more? Community Brands' Member Loyalty Study does, and we want to share that info with you. The Study contains the insights from more than 1,000 U.S.-based association members on why they stay with an association, why they leave, and how they want you to communicate with them.

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Member Engagement | member retention

7 Secrets on Increasing Member Retention from the Member Loyalty Study

By: Jennifer Barrell
August 24, 2017

When it comes to member retention, so much has changed in recent years—member expectations, communication methods, revenue streams, just to name a few. Still, one thing has stayed the same… Member retention is key to association survival. But what exactly do your members want? Why do some of them stay with you year after year while others drift away? We've made it easy for you to find out. We asked them.

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Data Management

5 AMS Data Points You Didn't Realize Your Members Are Generating

By: Jennifer Barrell
August 16, 2017

I spent last weekend cleaning out the closets and going through what can only be described as “stuff.” I didn’t know what I’d find, I was hoping to unearth some unexpected gems, and I ended up learning valuable info about the people who generated the mess (mostly that my son is a bigger clean freak than I am and that my husband hoards grocery store receipts). The process of collecting anything over time (yes, even the receipts) can teach you a lot of information about who generated it, how quickly it piles up, and, if left untracked, how out of control it can get. The same goes for data collection—whether you’re monitoring it or not, your AMS software is generating a ton of data. Are you using that data to help you make better decisions? Do you even know what to look for and where to find it?

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