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The Aptify Blog

The Aptify Blog is an honest and informative collection of articles to help association executives solve their most pressing issues.

Jennifer Barrell

As the Director of Content, Branding & Buzz at Aptify, Jen oversees the strategy and execution of brand management and content production across the organization’s global offices. She thrives on bringing compelling content and useful information to associations to help them grow and engage their membership. She's also an avid fan of mid-century modern design and all things science fiction.

Blog Feature

Member Engagement | member retention

How to Be Sticky: A Guide to Lasting Member Engagement

By: Jennifer Barrell
May 15, 2017

New members are the lifeblood of associations, and you’ve likely worked your fingers to the bones to attain them. You probably have a list of tactics and costs associated with attracting new members, but what have you done specifically to retain them? Association member retention, however, usually isn’t discussed as frequently as new membership, but it should be!

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Blog Feature

AMS Selection | Board Management | Build Business Case

6 Prompts to Properly Propose New Membership Software to Your Board

By: Jennifer Barrell
May 10, 2017

Ask a membership professional about some of their biggest challenges, and selecting and implementing membership software is right up there. Why is it so challenging? For starters, before you even get to the selection phase, you have to convince the board to fund the project. There’s a lot riding on your proposal to the board—staff’s productivity and effectiveness, data security and usefulness, maybe even your reputation, and definitely your stress level. How much longer can you tolerate the lousy system you have now?

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50 Ways to Boost Association Membership

Find Out 50 Ways to Boost Association Membership

Learn new tips for acquiring and retaining members for your association when you subscribe to our blog.

Blog Feature

AMS Implementation | Membership Software Implementation

Getting Started with Membership Software: An Ultimate Guide Sneak Peek

By: Jennifer Barrell
May 03, 2017

Your Playbook to Getting Started with a New System The implementation phase is that difficult time where a lot of work has to happen before you can reap the rewards of your new system. There are long hours, conflicting ideas, and various obstacles along the way. The excitement from the selection process starts to wane and you’re faced with new processes, new procedures, and new things to learn. But the news isn’t all bad. This is a time of opportunity.

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Blog Feature

AMS Implementation | Membership Software Implementation

Moving Membership Software Systems? Watch Out for These 4 Hurdles

By: Jennifer Barrell
May 01, 2017

Selection is over and your decision is made. Is it time for a breather? No, not yet. It’s time to make sure your organization is prepared for the four biggest challenges in the software migration process.

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Blog Feature

Membership Software Implementation

5 Horrific Ways to Royally Mess Up a Membership Software Implementation

By: Jennifer Barrell
April 24, 2017

Months ago you realized it was time for new membership software—your staff couldn’t easily run reports, you didn’t trust the data you had to make solid decisions, the interface was confusing and, let’s face it, kind of ugly. So you went out and found a better option, got board approval, signed the contract, and are ready to implement. Implementation is the final hurdle before you can breathe that sigh of relief and put a system change behind you. But rest and relaxation (ok, maybe it’s not that euphoric, but at least the chance to not constantly think about changing systems) will only get further away if you fall into some common implementation pitfalls.

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Blog Feature

AMS Selection | AMS Implementation | Membership Software Implementation | Membership Software Selection

Top 10 Questions When Implementing Membership Software

By: Jennifer Barrell
April 20, 2017

If your duty is to serve your members with the utmost quality and care, you’ve likely considered implementing membership software to help you get the job done.

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