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The Aptify Blog

The Aptify Blog is an honest and informative collection of articles to help association executives solve their most pressing issues.

Jennifer Barrell

As the Director of Content, Branding & Buzz at Aptify, Jen oversees the strategy and execution of brand management and content production across the organization’s global offices. She thrives on bringing compelling content and useful information to associations to help them grow and engage their membership. She's also an avid fan of mid-century modern design and all things science fiction.

Blog Feature

AMS Selection | software selection | Change Management | Membership Software Selection

How to Create an Agile Membership Team to Better Use AMS Software

By: Jennifer Barrell
June 19, 2017

1 + 1 = 3. Synergy is the purpose of an agile membership team—not budget, not friendship, and not convenience. The aggregate function of a team is to produce results greater than each individual could produce on her own. Easier said than done.

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AMS Selection | Membership Software Selection | AMSFest

AMSFest Highlights: Setting Expectations to Make a Savvy Membership Software Selection

By: Jennifer Barrell
June 13, 2017

AMSFest brought an energized and inquisitive crowd to Chicago last week. In a creative North Side loft, AMS software vendors, partners, and association executives looking for new software solutions met to discuss the changing technology landscape and strategies on making sound selection decisions.

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50 Ways to Boost Association Membership

Find Out 50 Ways to Boost Association Membership

Learn new tips for acquiring and retaining members for your association when you subscribe to our blog.

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Member Engagement

5 Ways to Increase Member Engagement By Improving Your Sign-Up Process

By: Jennifer Barrell
June 09, 2017

The key to membership retention? Attaining members in the first place! While it’s obvious, it’s not nearly as easy as it sounds. First impressions are notoriously important. When you meet somebody face to face, you can read their body language, answer questions, and give them a custom sales pitch. Online, you really don’t have any of those options. That’s the challenge with membership signups, and also the opportunity.

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Membership Software Selection | Database Management

The IT Checklist for Evaluating Database Management Software

By: Jennifer Barrell
May 31, 2017

After documenting requirements and reviewing vendor proposals, your association is ready to evaluate the database management software solutions and vendors that made the final cut. Since you’re the sole IT professional in the room, your colleagues naturally look to you for guidance. No worries, we’ve got your back. Here is a list of factors to consider and questions to ask when evaluating database management software.

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Member Engagement | member retention

How to Be Sticky: A Guide to Lasting Member Engagement

By: Jennifer Barrell
May 15, 2017

New members are the lifeblood of associations, and you’ve likely worked your fingers to the bones to attain them. You probably have a list of tactics and costs associated with attracting new members, but what have you done specifically to retain them? Association member retention, however, usually isn’t discussed as frequently as new membership, but it should be!

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AMS Selection | Board Management | Build Business Case

6 Prompts to Properly Propose New Membership Software to Your Board

By: Jennifer Barrell
May 10, 2017

Ask a membership professional about some of their biggest challenges, and selecting and implementing membership software is right up there. Why is it so challenging? For starters, before you even get to the selection phase, you have to convince the board to fund the project. There’s a lot riding on your proposal to the board—staff’s productivity and effectiveness, data security and usefulness, maybe even your reputation, and definitely your stress level. How much longer can you tolerate the lousy system you have now?

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