The Aptify Blog
The Aptify Blog is an honest and informative collection of articles to help association executives solve their most pressing issues.
New members are the lifeblood of associations, and you’ve likely worked your fingers to the bones to attain them. You probably have a list of tactics and costs associated with attracting new members, but what have you done specifically to retain them? Association member retention, however, usually isn’t discussed as frequently as new membership, but it should be!
Ask a membership professional about some of their biggest challenges, and selecting and implementing membership software is right up there. Why is it so challenging? For starters, before you even get to the selection phase, you have to convince the board to fund the project. There’s a lot riding on your proposal to the board—staff’s productivity and effectiveness, data security and usefulness, maybe even your reputation, and definitely your stress level. How much longer can you tolerate the lousy system you have now?
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Your Playbook to Getting Started with a New System The implementation phase is that difficult time where a lot of work has to happen before you can reap the rewards of your new system. There are long hours, conflicting ideas, and various obstacles along the way. The excitement from the selection process starts to wane and you’re faced with new processes, new procedures, and new things to learn. But the news isn’t all bad. This is a time of opportunity.
Selection is over and your decision is made. Is it time for a breather? No, not yet. It’s time to make sure your organization is prepared for the four biggest challenges in the software migration process.
Months ago you realized it was time for new membership software—your staff couldn’t easily run reports, you didn’t trust the data you had to make solid decisions, the interface was confusing and, let’s face it, kind of ugly. So you went out and found a better option, got board approval, signed the contract, and are ready to implement. Implementation is the final hurdle before you can breathe that sigh of relief and put a system change behind you. But rest and relaxation (ok, maybe it’s not that euphoric, but at least the chance to not constantly think about changing systems) will only get further away if you fall into some common implementation pitfalls.
If your duty is to serve your members with the utmost quality and care, you’ve likely considered implementing membership software to help you get the job done.