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The Aptify Blog

The Aptify Blog is an honest and informative collection of articles to help association executives solve their most pressing issues.

Jennifer Barrell

As the Director of Content, Branding & Buzz at Aptify, Jen oversees the strategy and execution of brand management and content production across the organization’s global offices. She thrives on bringing compelling content and useful information to associations to help them grow and engage their membership. She's also an avid fan of mid-century modern design and all things science fiction.

Blog Feature

AMS Implementation | Membership Software Implementation

Getting Started with Membership Software: An Ultimate Guide Sneak Peek

By: Jennifer Barrell
May 03, 2017

Your Playbook to Getting Started with a New System The implementation phase is that difficult time where a lot of work has to happen before you can reap the rewards of your new system. There are long hours, conflicting ideas, and various obstacles along the way. The excitement from the selection process starts to wane and you’re faced with new processes, new procedures, and new things to learn. But the news isn’t all bad. This is a time of opportunity.

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Blog Feature

AMS Implementation | Membership Software Implementation

Moving Membership Software Systems? Watch Out for These 4 Hurdles

By: Jennifer Barrell
May 01, 2017

Selection is over and your decision is made. Is it time for a breather? No, not yet. It’s time to make sure your organization is prepared for the four biggest challenges in the software migration process.

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50 Ways to Boost Association Membership

Find Out 50 Ways to Boost Association Membership

Learn new tips for acquiring and retaining members for your association when you subscribe to our blog.

Blog Feature

Membership Software Implementation

5 Horrific Ways to Royally Mess Up a Membership Software Implementation

By: Jennifer Barrell
April 24, 2017

Months ago you realized it was time for new membership software—your staff couldn’t easily run reports, you didn’t trust the data you had to make solid decisions, the interface was confusing and, let’s face it, kind of ugly. So you went out and found a better option, got board approval, signed the contract, and are ready to implement. Implementation is the final hurdle before you can breathe that sigh of relief and put a system change behind you. But rest and relaxation (ok, maybe it’s not that euphoric, but at least the chance to not constantly think about changing systems) will only get further away if you fall into some common implementation pitfalls.

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Blog Feature

AMS Selection | AMS Implementation | Membership Software Implementation | Membership Software Selection

Top 10 Questions When Implementing Membership Software

By: Jennifer Barrell
April 20, 2017

If your duty is to serve your members with the utmost quality and care, you’ve likely considered implementing membership software to help you get the job done.

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Blog Feature

Member Engagement

8 Ways to Improve the Association Membership Sign-Up Process

By: Jennifer Barrell
March 30, 2017

Thanks to modern marketing, my personal inbox has been filling up with pleas from a host of organizations wanting me to join. (I suspect that one-time donation back in November put me on a list that has triggered an open invitation to my Gmail, but that’s another story.) Some of these emails have even worked, and I’ve joined a few groups in recent months. What I’ve learned is that the groups I’ve become most engaged with are those that not only got me to read their email and join, but who involved me after I hit the “Join Now” button.

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Blog Feature

Association Management

5 Overlooked Tactics for Growing Association Membership

By: Jennifer Barrell
March 22, 2017

Membership recruitment is a never-ending project. Every year, members leave your association—they retire, change jobs or professions, go out of business, lose their professional development budget, or just vanish for unknown reasons. As members go out the back door, you have to keep new ones coming in the front. What strategies will guide your plan for recruiting these new members? And what tactics will you use to achieve your recruitment goals?

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