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The Aptify Blog

The Aptify Blog is an honest and informative collection of articles to help association executives solve their most pressing issues.

Jennifer Barrell

As the Director of Content, Branding & Buzz at Aptify, Jen oversees the strategy and execution of brand management and content production across the organization’s global offices. She thrives on bringing compelling content and useful information to associations to help them grow and engage their membership. She's also an avid fan of mid-century modern design and all things science fiction.

Blog Feature

AMS Selection | AMS Pricing | AMS Implementation | Membership Software Implementation | Membership Software Selection

7 Membership Software Questions that Are Basically Impossible to Answer (But We Did)

By: Jennifer Barrell
June 29, 2017

We’ll give it to you straight—membership software questions can rarely be answered with a simple “Yes” or “No.”

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AMS Selection | configuration | Membership Software Selection

A Visual Guide to Choosing Membership Software That Lasts [Infographic]

By: Jennifer Barrell
June 23, 2017

Picture a membership software solution that has successfully evolved with your organization as you've grown and changed. Picture an AMS that has kept you on an upgrade path for several years and is a solution that simply works in the background and isn't the cause of daily stress among your team. Now picture that you're the one who found this system. Feels good, doesn't it?

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50 Ways to Boost Association Membership

Find Out 50 Ways to Boost Association Membership

Learn new tips for acquiring and retaining members for your association when you subscribe to our blog.

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AMS Selection | software selection | Change Management | Membership Software Selection

How to Create an Agile Membership Team to Better Use AMS Software

By: Jennifer Barrell
June 19, 2017

1 + 1 = 3. Synergy is the purpose of an agile membership team—not budget, not friendship, and not convenience. The aggregate function of a team is to produce results greater than each individual could produce on her own. Easier said than done.

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Blog Feature

AMS Selection | Membership Software Selection | AMSFest

AMSFest Highlights: Setting Expectations to Make a Savvy Membership Software Selection

By: Jennifer Barrell
June 13, 2017

AMSFest brought an energized and inquisitive crowd to Chicago last week. In a creative North Side loft, AMS software vendors, partners, and association executives looking for new software solutions met to discuss the changing technology landscape and strategies on making sound selection decisions.

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Member Engagement

5 Ways to Increase Member Engagement By Improving Your Sign-Up Process

By: Jennifer Barrell
June 09, 2017

The key to membership retention? Attaining members in the first place! While it’s obvious, it’s not nearly as easy as it sounds. First impressions are notoriously important. When you meet somebody face to face, you can read their body language, answer questions, and give them a custom sales pitch. Online, you really don’t have any of those options. That’s the challenge with membership signups, and also the opportunity.

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Blog Feature

Membership Software Selection | Database Management

The IT Checklist for Evaluating Database Management Software

By: Jennifer Barrell
May 31, 2017

After documenting requirements and reviewing vendor proposals, your association is ready to evaluate the database management software solutions and vendors that made the final cut. Since you’re the sole IT professional in the room, your colleagues naturally look to you for guidance. No worries, we’ve got your back. Here is a list of factors to consider and questions to ask when evaluating database management software.

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