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The Aptify Blog

The Aptify Blog is an honest and informative collection of articles to help association executives solve their most pressing issues.

Jill Beasley

Jill Beasley has over 25 years of executive experience in the Association industry including 18 years as the Vice President of Technology Operations at a high-tech trade association and almost 8 years at Aptify where she is currently the Consulting Practice Director. She is a certified Everything DiSC® personality assessment trainer and Project Management Professional (PMP) who has a passion for building high-performing teams and leveraging change management to help Aptify clients achieve their mission. When not engaging with Aptify team members and clients, Jill spends her time hiking, boogie-boarding, playing volleyball, reading, sewing, and hanging out with family. For well over ten years, she has been a crew team leader on a cancer walk, and she slips in a little Dr. Who now and again to keep things interesting.

Blog Feature

Change Management

3 Phases That Help People Shift Toward Association Change Management

By: Jill Beasley
January 18, 2017

If you've done a good job of communicating the 4Ps on managing transition on a new initiative, then you may be wondering why the team is still struggling to move in a new direction?

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Blog Feature

Change Management

4 Practical Steps for Mastering Association Change Management

By: Jill Beasley
January 12, 2017

Do you ever get that feeling that you're trying to push new initiatives forward and the team just isn't on board yet? Or do you sometimes feel like there is so much change happening, you're not sure what you should focus on, so you just continue doing what you're familiar with?

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50 Ways to Boost Association Membership

Find Out 50 Ways to Boost Association Membership

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Blog Feature

Change Management

Why Fear Isn't an Option in Association Change Management

By: Jill Beasley
January 05, 2017

My name is Jill, and I'm afraid of…change. It's difficult for me to confess that I'm afraid of change, because generally, I'm a very adventurous person. I love to travel, meet new people, and do things I've never done before. But when it comes to change at work and home, I tend to be conservative, even risk-adverse. 

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Blog Feature

Personal development | Professional development | Culture

16 Cool Ways to Move the Mountain of Quality and Customer Satisfaction

By: Jill Beasley
September 24, 2015

Each quarter, Aptify has a theme that we all rally around and use to help focus our team in the same direction. The purpose may be to educate, create a new habit, or embed a concept into our culture.   Recently, I led a theme called #MTM Moving the Mountain of Quality and Customer Satisfaction. The goal was to have every individual set a goal (we call them rocks) to do something new or change something existing that would positively affect quality or customer satisfaction. The team took the challenge to heart and used #MTM to really think about how they can positively impact people and processes.

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