The Aptify Blog
The Aptify Blog is an honest and informative collection of articles to help association executives solve their most pressing issues.
“Progress is impossible without change, and those who cannot change their minds cannot change anything.” —George Bernard Shaw When organizations have the notion to update or change their membership management software, the idea can often be met with skepticism or outright opposition from others in the organization. Resistance to change is human nature, but that doesn’t mean it’s OK.
Staring at your computer screen, you take a deep breath as your finger hovers over your mouse, mentally preparing for a grueling hour of laborious and frustrating work. Click. If this is the feeling you get when opening up your association management software (AMS), we probably don’t have to tell you that your organization might have a serious problem—but we will anyway.
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Rent or buy? If you're thinking about buying new membership software, this is one of the big questions you'll have to answer—and, like any of the factors that go into the decision process, the choice between a perpetual license vs. SaaS will impact your bottom line.
There’s no disputing a new association management system (AMS) is a major investment. While there are several factors that determine the ultimate price of what the system will cost—from the number of licenses to implementation to staff training—there are even more strategies to keep your AMS software price from escalating beyond the budget.
Anyone working inside an association for more than, say, a few hours has discovered there is a wide range of "normal" when it comes to member engagement and behavior. Some members will prefer paying via debit card online, while others choose to mail checks via snail mail. Some members will engage heavily on social media, while others simply wait around for the email newsletter. Some will become active participants in the online community, while others just sit back and browse the blog. That's a lot of varied preferences to cater to!
Member engagement is one of the most important factors in the overall success of any association. Most associations rank it higher in importance than member satisfaction and even growth and retention rates. Yet fewer associations actually track member engagement, primarily because it's ill-defined and you simply can't measure and track what you can't define.