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The Aptify Blog

The Aptify Blog is an honest and informative collection of articles to help association executives solve their most pressing issues.

Tony Cavicchi

As the Inbound Marketing Manager at Aptify, Tony delivers content aligned to answer organizations’ needs and show how an Aptify AMS will help them better achieve their missions. He knows many challenges faced by the association market firsthand after running digital marketing for three years at HSLDA, an Aptify client. Tony was a political science major, so he’s still a bit of a nerd and follows election news around the world like sports championships.

Blog Feature

Association Marketing

CRO Is Key to Improving Your Association Marketing

By: Tony Cavicchi
August 04, 2017

Do you think association marketing isn’t getting any easier? So many “channels” exist—you figured out Twitter ads and then Snapchat showed up overnight! Rapid changes in technology enable us to give more and different experiences to the consumers we target.

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Blog Feature

Change Management

How Membership Software Can Change Your Job…and Your Work

By: Tony Cavicchi
July 10, 2017

Technology is changing everyone’s job. The nature of work is changing. Oftentimes we are tempted to gin up a frenetic pace to chase every new innovation and every new “hack.”

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50 Ways to Boost Association Membership

Find Out 50 Ways to Boost Association Membership

Learn new tips for acquiring and retaining members for your association when you subscribe to our blog.

Blog Feature

Association Marketing

How Aptify Stormed the CASL: Association Marketing in the Age of Email Compliance

By: Tony Cavicchi
May 29, 2017

People are still confused about CASL. For starters, it’s pronounced like “castle,” but there’s nothing medieval about this law governing electronic communication. You need to know the details and take action if you’re in IT, membership, or marketing at an association with membership open to Canadians. I’ll walk you through what CASL is, how you can comply, and why it’s an opportunity and not a threat for marketing.

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Blog Feature

Cybersecurity

What Baseball Hacking Can Teach Us about Association Cybersecurity

By: Tony Cavicchi
March 09, 2017

This is not your normal Aptify Blog post—because we're talking about sports news! Then again, this story is about two themes central to Aptify as well—Big Data and Cybersecurity. This is the story of the Cardinals Hacking Scandal.

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Blog Feature

Association Management

What Being an Evergreen Company Means to Association Management

By: Tony Cavicchi
February 17, 2017

In today's economy, venture capital aggressively incentivizes entrepreneurs to scale for a quick exit. That impulse often stifles innovation and creates mediocre businesses that do not reach their full potential for good in society. A new movement is emerging as an alternative, led by entrepreneurs calling themselves "Evergreen." They characterize their businesses as "purpose-driven" and built for long-term sustainability. Aptify is one growing tree in that Evergreen forest.

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Blog Feature

Innovation | Product | Product Benefits | AMS Selection

How Aptify Ranks in the Lehman Report AMS Software Market Study

By: Tony Cavicchi
January 09, 2017

The 2019 Aptify Painted Picture, our free mobile app revealed at AUC2016, the 2017 influencer predictions, and the coming of our latest release all show Aptify at the forefront of associations of the future. We’re in place to be your organization’s partner for association success in 2017 and beyond. As a new team member at Aptify last year, all the future fun is exciting—but I’ve wondered, as you may have as well, what do we see if we look backwards at Aptify?

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