The Aptify Blog
The Aptify Blog is an honest and informative collection of articles to help association executives solve their most pressing issues.
Do you think association marketing isn’t getting any easier? So many “channels” exist—you figured out Twitter ads and then Snapchat showed up overnight! Rapid changes in technology enable us to give more and different experiences to the consumers we target.
Technology is changing everyone’s job. The nature of work is changing. Oftentimes we are tempted to gin up a frenetic pace to chase every new innovation and every new “hack.”
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People are still confused about CASL. For starters, it’s pronounced like “castle,” but there’s nothing medieval about this law governing electronic communication. You need to know the details and take action if you’re in IT, membership, or marketing at an association with membership open to Canadians. I’ll walk you through what CASL is, how you can comply, and why it’s an opportunity and not a threat for marketing.
This is not your normal Aptify Blog post—because we're talking about sports news! Then again, this story is about two themes central to Aptify as well—Big Data and Cybersecurity. This is the story of the Cardinals Hacking Scandal.
In today's economy, venture capital aggressively incentivizes entrepreneurs to scale for a quick exit. That impulse often stifles innovation and creates mediocre businesses that do not reach their full potential for good in society. A new movement is emerging as an alternative, led by entrepreneurs calling themselves "Evergreen." They characterize their businesses as "purpose-driven" and built for long-term sustainability. Aptify is one growing tree in that Evergreen forest.
The 2019 Aptify Painted Picture, our free mobile app revealed at AUC2016, the 2017 influencer predictions, and the coming of our latest release all show Aptify at the forefront of associations of the future. We’re in place to be your organization’s partner for association success in 2017 and beyond. As a new team member at Aptify last year, all the future fun is exciting—but I’ve wondered, as you may have as well, what do we see if we look backwards at Aptify?