The Aptify Blog
The Aptify Blog is an honest and informative collection of articles to help association executives solve their most pressing issues.
Consider this post a fan-mail to you, association marketer—here's why we should not end up replaced by bots in the next four years. Data makes the world go round in 2016. In our interconnected world filled with "big data," almost every decision is underpinned by numbers. That's why the spectacular failures of almost every pollster on Brexit and Trump's presidential win in the US has been so unsettling to marketers.
What should you know about digital disruption? I listened via the #AUC2016 livestream to "Why Does Everything We Know About Engaging Members Seem Wrong?" If you missed it or want a refresher, here's a helpful recap.
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I spent a weekend last month in the Texas Hill Country as the Best Man for my brother. He was getting married, and everything went off fine! Back in the office, I was listening to a coworker talk about an AMS implementation she was working and it hit me—my speech was just as relevant to her and her client as it was to my brother and new sister-in-law. So I'm sharing with you four points from my wedding toast that will help you through the thick and thin when it comes to implementing new membership software.
A friend I knew in high school recently appeared on The Late Show with Stephen Colbert thanks to his own initiative and antics. I suggest thinking about how the significance of his spontaneous celebrity selfies can inform how we understand our metrics for tracking member engagement.
All too often, it’s easy for us to fist pump in the air after meeting our membership goals for the month—and then turn to trying to do something about our disappointing renewal rates. Here’s the life hack for us marketing and membership people in associations—don’t think of “join” and “renew” as distinct processes. The people who renew are the same as those who joined one year before, etc. So, act to influence your members across that whole lifecycle arc. Your membership software is the key to making this easy.