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Blog Feature

By: Jennifer Barrell

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September 01, 2017

[Infographic] Member Loyalty Study Reveals Keys to Member Retention

Member Engagement | member retention

We all know member retention is crucial when it comes to association survival, but do you know what keeps your members coming back for more?

Community Brands' Member Loyalty Study does, and we want to share that info with you.Member Loyalty Study Infographic

The Study contains the insights from more than 1,000 U.S.-based association members on why they stay with an association, why they leave, and how they want you to communicate with them.

Scroll the below infographic and then download the Member Loyalty Study to learn answers to these vital questions:

  • What’s driving member retention?
  • Where do different segments of members fall within the loyalty spectrum?
  • How do members like to consume content, and what channels are most effective?
  • How are members being targeted today, if at all, and how effective is the targeting?

Member Loyalty Study Infographic Member Loyalty Study

About Jennifer Barrell

As the Director of Content, Branding & Buzz at Aptify, Jen oversees the strategy and execution of brand management and content production across the organization’s global offices. She thrives on bringing compelling content and useful information to associations to help them grow and engage their membership. She's also an avid fan of mid-century modern design and all things science fiction.

  • Connect with Jennifer Barrell