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By: Dave Martin

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April 07, 2017

Community Brands Is Born from the Combination of Three Association and Nonprofit Tech Leaders

Aptify News

Abila and Aptify join forces with YourMembership to create a powerfully connected family of brands to deliver more value and innovation to associations, nonprofits and government entities.Aptify News Release

ST. PETERSBURG, FL (April 7, 2017) — YourMembership (YM) today announced Abila and Aptify are joining forces with YourMembership to create a powerful and unified family of brands and a connected eco-system of software and services to better serve associations, nonprofits and government entities. These three market-leading technology companies are combining to form Community Brands, becoming one of the world’s largest technology and services groups offering a suite of solutions designed for cause-oriented organizations. JP Guilbault, president and CEO of YourMembership, has been named president of Community Brands, and will also lead Abila and Aptify as part of Community Brands.

“Building on the success of these industry-leading brands, we will accelerate development and innovation of our solutions,” Guilbault said. “We anticipate great advancements as our combined talent and use of best practices will strengthen each brands ability to focus on the specialized needs of their target customers, while bringing new offerings to market faster to solve a vast array of unmet needs.”

Community Brands is committed to delivering the most intuitive, easy-to-use technology solutions at the best value for the markets served. This family of brands is a strong step forward in assembling a group of technology innovators to support those organizations whose mission it is to advance important causes around the world.

“With the knowledge that technology and business models are evolving, organizations need applications that are flexible and seamlessly connect to create even more value in attracting and retaining members, donors and organizational talent,” Guilbault added.

“These companies represent the world’s strongest combination of nonprofit management solutions, bringing together a unique set of capabilities to meet this market’s needs. The creation of Community Brands is an important step to drive continued innovation and growth within the association and nonprofit sectors,” commented Deven Parekh, managing director of Insight Venture Partners, a leading global private equity firm focused on the software industry and the primary investor in Community Brands.

 

About Community Brands

Community Brands is the market-leader of technology and revenue solutions for more than 13,000 associations and nonprofit organizations. Its connected eco-system of software and services are transforming the value organizations recognize from their technology investments. For more information, visit CommunityBrands.com.

 

About Abila

Abila is the leading provider of software and services to associations and nonprofit organizations to help them improve decision making, execute with greater precision, increase engagement, and generate more revenue. With Abila solutions, association and nonprofit professionals can use data and personal insight to improve financial and strategic decision making, enhance member and donor engagement and value, operate more efficiently and effectively, and increase revenue to better activate their mission. Abila combines decades of industry insight with technology know how to serve nearly 8,000 clients across North America. For more information, please visit Abila.com.

 

About Aptify

Founded in 1993, Aptify pairs flexible membership management software with a complete suite of strategic and professional services, making it the go-to technology partner for member-based organizations. Aptify’s products and services are centered around providing expert solutions to enterprise-level, member-based organizations, giving them what they need—in whatever format they need it—to help them make better decisions. With offices in Tysons Corner, Va.; Chicago, Il.; New Orleans, La.; Sydney, Australia; Dublin, Ireland; and Pune, India, Aptify supports the missions of organizations worldwide.

 

About YourMembership

YourMembership, established in 1998, empowers associations, organizations, nonprofits and other companies worldwide to deliver more value to their users, drive non-dues revenue through innovative career centers and buyer’s guides, increase their relevance using ground-breaking engagement tools, and enhance overall operational efficiencies. YourMembership's cloud-based membership management solution enables associations to effectively brand their organizations, engage their customer bases, and streamline their administrative processes. As the world’s largest provider of membership and company management software, YourMembership provides comprehensive membership solutions to more than 5,000 customers in 32 countries.

 

About Insight Venture Partners

Insight Venture Partners is a leading global venture capital and private equity firm investing in high-growth software and internet-enabled companies that are driving transformative change in their industries. Founded in 1995, Insight has raised more than $13 billion and invested in more than 250 companies worldwide. Our mission is to find, fund and work successfully with visionary executives providing them with practical, hands-on growth expertise to foster long-term success. For more information on Insight and all of its investments, visit InsightPartners.com or follow us on Twitter: @Insightpartners.

 

About Dave Martin

Dave was Chief Marketing Officer at Aptify from 2015 to 2017. Before joining Aptify, Dave served as the Vice President of Marketing & Content for the Electronic Retailing Association (ERA) from 2009-2015. In this role he was responsible for all marketing activities and platforms (including web properties, social media, the AMS, CMS, Hubspot, event registration, and awards gala submissions and voting) communications and public relations.

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