The Aptify Blog
The Aptify Blog is an honest and informative collection of articles to help association executives solve their most pressing issues.
Is bottom-line revenue top of mind for your association?
We all know member retention is crucial when it comes to association survival, but do you know what keeps your members coming back for more? Community Brands' Member Loyalty Study does, and we want to share that info with you. The Study contains the insights from more than 1,000 U.S.-based association members on why they stay with an association, why they leave, and how they want you to communicate with them.
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When it comes to member retention, so much has changed in recent years—member expectations, communication methods, revenue streams, just to name a few. Still, one thing has stayed the same… Member retention is key to association survival. But what exactly do your members want? Why do some of them stay with you year after year while others drift away? We've made it easy for you to find out. We asked them.
I spent last weekend cleaning out the closets and going through what can only be described as “stuff.” I didn’t know what I’d find, I was hoping to unearth some unexpected gems, and I ended up learning valuable info about the people who generated the mess (mostly that my son is a bigger clean freak than I am and that my husband hoards grocery store receipts). The process of collecting anything over time (yes, even the receipts) can teach you a lot of information about who generated it, how quickly it piles up, and, if left untracked, how out of control it can get. The same goes for data collection—whether you’re monitoring it or not, your AMS software is generating a ton of data. Are you using that data to help you make better decisions? Do you even know what to look for and where to find it?
Every association has once had that feeling where everything just feels…stuck.
Do you think association marketing isn’t getting any easier? So many “channels” exist—you figured out Twitter ads and then Snapchat showed up overnight! Rapid changes in technology enable us to give more and different experiences to the consumers we target.