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The Aptify Blog

The Aptify Blog is an honest and informative collection of articles to help association executives solve their most pressing issues.

Blog Feature

AUC

10 Ways to Drive Member Engagement and #LeverageChapters

By: Charlotte Muylaert
October 04, 2017

With #AUC2017 less than two weeks away, we are thrilled to share with you a series of guest blog posts courtesy of some of those who are sponsoring this year's Aptify Users Conference! This is a guest blog post by Charlotte Muylaert of Billhighway. Thank you for sponsoring, and we look forward to seeing you in Las Vegas.

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Blog Feature

Change Management | Build Business Case

The Best Metrics to Prove Your Case for New Member Management Software

By: Jennifer Barrell
October 03, 2017

What goes through an Executive Director’s mind when you talk about the need for new member management software? “Now the membership department wants new software, geez, what department doesn’t want new software?” Or… “What’s wrong with the membership database we have now? I haven’t heard any real complaints.” Or… “Get in line. What do you think, money grows on trees?” (Mom? Is that you?) New technology is never an easy sell, especially when your department is perennially overlooked during budget time. Before you even think about approaching the C-suite, spend some time building your case for new membership management software—and make sure your case includes metrics that demonstrate not only the membership department’s need, but also the association’s need for new software.

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50 Ways to Boost Association Membership

Find Out 50 Ways to Boost Association Membership

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Blog Feature

AUC | event registration

5 Solutions to Streamline Online Event Registration

By: Kate Dodd
October 02, 2017

With #AUC2017 only two weeks away, we are thrilled to share with you a series of guest blog posts courtesy of some of those who are sponsoring this year's Aptify Users Conference! This is a guest blog post by Kate Dodd of ExpoLogic. Thank you for sponsoring, and we look forward to seeing you in Las Vegas!

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Blog Feature

Data Management

Getting Your Non-Technical Team On Board with Techy Terms

By: Eric McDonald
September 27, 2017

Database queries, transaction logs, hashes, SQL, IP addresses, keys, metadata, XML, schemas, and of course, servers… Membership management software sure can sound a little funny to the average, non-technical employee or coworker. From the technical side, it’s important to call things what they are and be specific. From the member management side, it’s nice to know what’s going on without needing to grab a technical manual to have a conversation with the tech team.

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Blog Feature

Member Engagement | Data Management

10 Ways to Use AMS Software Data to Increase Member Engagement

By: Jennifer Barrell
September 07, 2017

Is bottom-line revenue top of mind for your association?

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Blog Feature

Member Engagement | member retention

[Infographic] Member Loyalty Study Reveals Keys to Member Retention

By: Jennifer Barrell
September 01, 2017

We all know member retention is crucial when it comes to association survival, but do you know what keeps your members coming back for more? Community Brands' Member Loyalty Study does, and we want to share that info with you. The Study contains the insights from more than 1,000 U.S.-based association members on why they stay with an association, why they leave, and how they want you to communicate with them.

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