The Aptify Blog
The Aptify Blog is an honest and informative collection of articles to help association executives solve their most pressing issues.
I spent last weekend cleaning out the closets and going through what can only be described as “stuff.” I didn’t know what I’d find, I was hoping to unearth some unexpected gems, and I ended up learning valuable info about the people who generated the mess (mostly that my son is a bigger clean freak than I am and that my husband hoards grocery store receipts). The process of collecting anything over time (yes, even the receipts) can teach you a lot of information about who generated it, how quickly it piles up, and, if left untracked, how out of control it can get. The same goes for data collection—whether you’re monitoring it or not, your AMS software is generating a ton of data. Are you using that data to help you make better decisions? Do you even know what to look for and where to find it?
Every association has once had that feeling where everything just feels…stuck.
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Do you think association marketing isn’t getting any easier? So many “channels” exist—you figured out Twitter ads and then Snapchat showed up overnight! Rapid changes in technology enable us to give more and different experiences to the consumers we target.
As humans, we are constantly evolving and adapting to our changing environment. Yet, when someone at the office proposes a change, like new AMS software, some of us (not you or me, of course) stubbornly insist on standing in place and resisting any forward progress.
No one ever said selecting membership software would be easy. Chances are, if you're in the market for new AMS software, you have questions about your questions. How much does it cost? How do I get buy in from upper management or my board? How long will it take to be up and running on a new system? Where do I even start? We've been writing a lot about these questions and struggles on this blog and have created several tools to use in the AMS software selection process. And now, the Membership Software Buyer's Guide brings all these resources together to help you choose a new system with confidence.
Aptify Users Conference Australia 2017 (AUCA2017) is over for another year! Thank you to everyone who attended! Without the fantastic support of our delegates, this event would not be possible. It was great to reconnect with some familiar faces and meet some new ones. I hope that over the course of the day you made some new contacts and had an overall great time.