The Aptify Blog
The Aptify Blog is an honest and informative collection of articles to help association executives solve their most pressing issues.
Congratulations are in order for the latest group of individuals who have received their CAE credential! Ninety-eight association executives earned their CAE (Certified Association Executive) this time around and will be joining a class of more than 4,000 industry professionals.
Technology is changing everyone’s job. The nature of work is changing. Oftentimes we are tempted to gin up a frenetic pace to chase every new innovation and every new “hack.”
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Every time you open up your association’s membership management software, you’re convinced you can feel your blood pressure rising. You’ve resigned yourself to the fact that it doesn’t perform as you wish it would. Some savvy workarounds and data manipulation help you get work done, but the extra hours you’ve had to spend because of the software’s shortcomings…it’s painful to even think about.
How many of you consider yourselves to be “early adopters” of any new technology that shows up in the market? Have you purchased every generation of the iPhone, or the latest version of Amazon’s Echo or Google Home? It's hard not to be drawn to the latest and greatest thing when you see all that it's capable of doing, and you envision how much easier it can make your daily lives. While those items can be purchased with minimal research, and chances are you probably don't need permission to buy them, unfortunately—membership software doesn't exactly fall into that categories. As with all technology though, there comes a point when you need to upgrade it or simply purchase a new one altogether. Regardless of what you decide to do with your existing membership software, selecting and implementing it is a huge undertaking. You need the support of your entire organization, particularly your board, in order to even begin the process of finding new software. And when you do approach your board with the idea of switching, you can expect a lot of questions.
We’ll give it to you straight—membership software questions can rarely be answered with a simple “Yes” or “No.”
Membership software is mission-critical technology, but organizations have limited financial resources to invest. Since the appetite for new technology is never quenched, your business case for new AMS software must demonstrate its superior business and strategic value for your organization.