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The Aptify Blog

The Aptify Blog is an honest and informative collection of articles to help association executives solve their most pressing issues.

Blog Feature

Data Management

5 AMS Data Points You Didn't Realize Your Members Are Generating

By: Jennifer Barrell
August 16, 2017

I spent last weekend cleaning out the closets and going through what can only be described as “stuff.” I didn’t know what I’d find, I was hoping to unearth some unexpected gems, and I ended up learning valuable info about the people who generated the mess (mostly that my son is a bigger clean freak than I am and that my husband hoards grocery store receipts). The process of collecting anything over time (yes, even the receipts) can teach you a lot of information about who generated it, how quickly it piles up, and, if left untracked, how out of control it can get. The same goes for data collection—whether you’re monitoring it or not, your AMS software is generating a ton of data. Are you using that data to help you make better decisions? Do you even know what to look for and where to find it?

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Blog Feature

AMS Selection | Membership Software Selection

Snap Out of the Dog Days by Evaluating Your AMS Software…and More

By: Jennifer Barrell
August 10, 2017

Every association has once had that feeling where everything just feels…stuck.

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50 Ways to Boost Association Membership

Find Out 50 Ways to Boost Association Membership

Learn new tips for acquiring and retaining members for your association when you subscribe to our blog.

Blog Feature

Association Marketing

CRO Is Key to Improving Your Association Marketing

By: Tony Cavicchi
August 04, 2017

Do you think association marketing isn’t getting any easier? So many “channels” exist—you figured out Twitter ads and then Snapchat showed up overnight! Rapid changes in technology enable us to give more and different experiences to the consumers we target.

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Blog Feature

AMS Selection | Build Business Case

Finding the Right Head Space to Get Buy-In for New AMS Software

By: Jennifer Barrell
August 02, 2017

As humans, we are constantly evolving and adapting to our changing environment. Yet, when someone at the office proposes a change, like new AMS software, some of us (not you or me, of course) stubbornly insist on standing in place and resisting any forward progress.

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Blog Feature

AMS Selection | Membership Software Selection

Start Your AMS Search with the Membership Software Buyer's Guide

By: Jennifer Barrell
July 28, 2017

No one ever said selecting membership software would be easy. Chances are, if you're in the market for new AMS software, you have questions about your questions. How much does it cost? How do I get buy in from upper management or my board? How long will it take to be up and running on a new system? Where do I even start? We've been writing a lot about these questions and struggles on this blog and have created several tools to use in the AMS software selection process. And now, the Membership Software Buyer's Guide brings all these resources together to help you choose a new system with confidence.

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Blog Feature

AUCA

Aptify Users Conference Australia 2017 Roundup

By: Angie Karpouzis
July 26, 2017

Aptify Users Conference Australia 2017 (AUCA2017) is over for another year! Thank you to everyone who attended! Without the fantastic support of our delegates, this event would not be possible. It was great to reconnect with some familiar faces and meet some new ones. I hope that over the course of the day you made some new contacts and had an overall great time.

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