The Aptify Blog
The Aptify Blog is an honest and informative collection of articles to help association executives solve their most pressing issues.
You can’t put it off any longer; It’s time to upgrade your membership software. You knew this day would come. You planned for it to ensure everything would go smoothly. During the software selection process you asked great questions about upgradability, assessed the technical capabilities of the platform, and during the implementation made sure to only configure the software to remain on the upgrade path. Even with all that preparation, you’re still filled with apprehension about the pending upgrade.
Question for you: What keeps you happy at work? It doesn’t have to be just one thing. It could be a multitude of reasons such as the people you work with, your job itself, the benefits, just to name some.
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Membership recruitment is a never-ending project. Every year, members leave your association—they retire, change jobs or professions, go out of business, lose their professional development budget, or just vanish for unknown reasons. As members go out the back door, you have to keep new ones coming in the front. What strategies will guide your plan for recruiting these new members? And what tactics will you use to achieve your recruitment goals?
It’s no secret that acquiring and retaining members is at the top of the priority list for any association. From acquisition of new members through continued member engagement, our team at Aptify loves helping associations with the entire member journey.
In my previous post I reviewed the concept of Evergreen Certified companies and the 7 tenets the concept is premised upon. Let me state upfront—I am a biased fan of the ideology associated with Evergreen Companies (EG), and I’m delighted Aptify is a certified Evergreen Company. However, as I wrote about them, I couldn’t help but wonder if Evergreen companies really do have the legs for long-term staying power. That reminded me of the work done by Collins & Porras in their book Built to Last, and I wanted to see if there are consistencies, or inconsistencies, between the Evergreen model and those companies identified as “built to last.”
If you’re a college football fan, then chances are you’re already counting down the days until the football season resumes again. That’s how I feel about Awards Season. During the months of January and February, I spent more time being a couch potato than what might be considered healthy because I have to watch every award show available, including, of course, the red carpet pre-shows.