The Aptify Blog
The Aptify Blog is an honest and informative collection of articles to help association executives solve their most pressing issues.
The relationship between password complexity and the ability to remember said password is directly proportional. Association cybersecurity hinges on requiring complex passwords. And while it might be easy to remember something like This.Password.Is(More)Secure every time you need to log in, with so many different logins to remember, it can all get overwhelming. What are your members supposed to do? Create a spreadsheet of usernames and passwords and store it on their hard drives? Not so secure. Write down each password on a scrap of paper and keep it with them? Slightly more secure, but not so convenient. Keep a file of passwords on their phones? Not really more secure, and what happens when they lose the device? Use the same password for everything? Unacceptable! Password complexity is essential to the cybersecurity of your association or organization, but ease of use is paramount to the individual users, hence we have a chicken and egg scenario on our hands. At Aptify, we believe there is a middle ground for security and utility—this blog will cover the risk of cybertheft, the basics of password security for associations, and using password managers to their full potential.
So You Want to Be an Association Inbound Marketer? Organizations are 3x more likely to see a higher ROI from inbound marketing than outbound, but we’re not going to lie to you—that doesn’t happen overnight. Inbound marketing is a dramatic departure from the traditional outbound approach most of us grew up with and that many universities are still teaching.
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In today's economy, venture capital aggressively incentivizes entrepreneurs to scale for a quick exit. That impulse often stifles innovation and creates mediocre businesses that do not reach their full potential for good in society. A new movement is emerging as an alternative, led by entrepreneurs calling themselves "Evergreen." They characterize their businesses as "purpose-driven" and built for long-term sustainability. Aptify is one growing tree in that Evergreen forest.
Association management is not typically something that is thought of as especially fast-moving or agile. However in recent years, the advances in technology and data analysis for associations has started to quicken the pace of innovation and change in our industry. This got us thinking. How will association management change over the upcoming year? More so, how will it change over the next 3-5 years? At Aptify, we love to help associations leverage the latest technology to better serve their members by staying at the forefront of association management. Here's what we think about the future of association management, and how we plan to stay on the cutting edge of the industry.
The actual process of selecting a new membership software is a time-consuming, exhilarating, and at times emotionally draining project for your organizational staff to tackle. However, once you've finally made the selection, and hopefully, you've done a little celebrating—even if it's just a solo dance party at your desk, then comes the next step. It's the membership software implementation portion. Unfortunately, this is the phase where a number of installation and implementation processes have the potential to fail. As with other major life decisions outside of work, you need to be totally committed to making it work in order for all that time, effort, and money to pay off with a reliable, helpful, and powerful system. Here are 5 tips for making sure your implementation process goes smoothly, quickly, and results in a win for the team and your organization.
Break ups can happen in any shape or form. It doesn't necessarily have to be calling it quits with a person. You could "break up" with a TV show(s) because your favorite character was killed or written off for no valid reason (still not over it, Game of Thrones or The Originals) or cut ties with your favorite brand because they've discontinued a certain product you love. And, of course, breaking up with a person is even worse, knowing how much time, energy, and emotion was invested into the relationship. That said, breaking up can be just as hard to do with your software vendor.