The Aptify Blog
The Aptify Blog is an honest and informative collection of articles to help association executives solve their most pressing issues.
Do you think association marketing isn’t getting any easier? So many “channels” exist—you figured out Twitter ads and then Snapchat showed up overnight! Rapid changes in technology enable us to give more and different experiences to the consumers we target.
People are still confused about CASL. For starters, it’s pronounced like “castle,” but there’s nothing medieval about this law governing electronic communication. You need to know the details and take action if you’re in IT, membership, or marketing at an association with membership open to Canadians. I’ll walk you through what CASL is, how you can comply, and why it’s an opportunity and not a threat for marketing.
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Association marketing has evolved tremendously in the last 10 years. Some of the tactics that were driving membership in the past are in decline, and new and innovative ways to increase member engagement have matured and been proven to work. Yes, we’re talking about digital, and more specifically, how your website can be optimized to generate memberships 24/7.
In late February I was on a plane at 36,000 feet when I read an article by Dave Gerhardt with Drift about their new marketing manifesto.
Last week Team Aptify was in celebration mode as we launched the newest version of the Aptify association management system. Product launches are a big deal for our organization, representing the culmination of years of hard work in one beautiful product. And, as you can imagine, as the Product Marketing Manager, the launch is a pretty important time for me, as my job is to make the product and all its great features shine. So throwing a big international party was both a pleasure and a great opportunity to use some new marketing tools.
For decades, association marketing departments have used traditional methods such as direct mail, advertisements, and promotional emails in an attempt to capture the interest of membership prospects and increase member recruitment. But these “spray and pray” outbound tactics are easily ignored by prospects and difficult to measure by association marketers.