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The Aptify Blog

The Aptify Blog is an honest and informative collection of articles to help association executives solve their most pressing issues.

Blog Feature

Association Marketing

CRO Is Key to Improving Your Association Marketing

By: Tony Cavicchi
August 04, 2017

Do you think association marketing isn’t getting any easier? So many “channels” exist—you figured out Twitter ads and then Snapchat showed up overnight! Rapid changes in technology enable us to give more and different experiences to the consumers we target.

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Blog Feature

Association Marketing

How Aptify Stormed the CASL: Association Marketing in the Age of Email Compliance

By: Tony Cavicchi
May 29, 2017

People are still confused about CASL. For starters, it’s pronounced like “castle,” but there’s nothing medieval about this law governing electronic communication. You need to know the details and take action if you’re in IT, membership, or marketing at an association with membership open to Canadians. I’ll walk you through what CASL is, how you can comply, and why it’s an opportunity and not a threat for marketing.

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50 Ways to Boost Association Membership

Find Out 50 Ways to Boost Association Membership

Learn new tips for acquiring and retaining members for your association when you subscribe to our blog.

Blog Feature

Association Marketing

6 Ways to Make Your Website Your Association's Greatest Marketing Tool

By: Dave Martin
May 17, 2017

Association marketing has evolved tremendously in the last 10 years. Some of the tactics that were driving membership in the past are in decline, and new and innovative ways to increase member engagement have matured and been proven to work. Yes, we’re talking about digital, and more specifically, how your website can be optimized to generate memberships 24/7.

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Blog Feature

Marketing | Association Marketing

How Writing a Manifesto Can Spark Your Association Marketing Results

By: Dave Martin
April 14, 2017

In late February I was on a plane at 36,000 feet when I read an article by Dave Gerhardt with Drift about their new marketing manifesto.

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Blog Feature

Association Marketing

Three Facebook Live Rules to Captivate Your Association Membership

By: Angie Karpouzis
March 29, 2017

Last week Team Aptify was in celebration mode as we launched the newest version of the Aptify association management system. Product launches are a big deal for our organization, representing the culmination of years of hard work in one beautiful product. And, as you can imagine, as the Product Marketing Manager, the launch is a pretty important time for me, as my job is to make the product and all its great features shine. So throwing a big international party was both a pleasure and a great opportunity to use some new marketing tools.

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Blog Feature

Association Marketing

Increase Member Recruitment with Inbound Marketing Lead Generation

By: Dave Martin
March 02, 2017

For decades, association marketing departments have used traditional methods such as direct mail, advertisements, and promotional emails in an attempt to capture the interest of membership prospects and increase member recruitment. But these “spray and pray” outbound tactics are easily ignored by prospects and difficult to measure by association marketers.

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