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The Aptify Blog

The Aptify Blog is an honest and informative collection of articles to help association executives solve their most pressing issues.

Blog Feature

Association Marketing

Increase Member Recruitment with Inbound Marketing Lead Generation

By: Dave Martin
March 02, 2017

For decades, association marketing departments have used traditional methods such as direct mail, advertisements, and promotional emails in an attempt to capture the interest of membership prospects and increase member recruitment. But these “spray and pray” outbound tactics are easily ignored by prospects and difficult to measure by association marketers.

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Blog Feature

Association Marketing

The Intersection of Marketing and Technology: Tech Takeaways for the Association Marketing Staff

By: Stephanie McGehee
December 21, 2016

As a first-timer at ASAE’s Technology Conference I went in with the intention of learning as much as I could about the challenges association’s face and the innovative ways they address them. As a life-long marketer with a passion for emerging technologies, Tech was right up my alley! I came away with a wealth of knowledge and wanted to share just a little bit of what I thought was interesting as a marketer attending Tech for the first time.

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50 Ways to Boost Association Membership

Find Out 50 Ways to Boost Association Membership

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