The Aptify Blog
The Aptify Blog is an honest and informative collection of articles to help association executives solve their most pressing issues.
I spent last weekend cleaning out the closets and going through what can only be described as “stuff.” I didn’t know what I’d find, I was hoping to unearth some unexpected gems, and I ended up learning valuable info about the people who generated the mess (mostly that my son is a bigger clean freak than I am and that my husband hoards grocery store receipts). The process of collecting anything over time (yes, even the receipts) can teach you a lot of information about who generated it, how quickly it piles up, and, if left untracked, how out of control it can get. The same goes for data collection—whether you’re monitoring it or not, your AMS software is generating a ton of data. Are you using that data to help you make better decisions? Do you even know what to look for and where to find it?
Every time you open up your association’s membership management software, you’re convinced you can feel your blood pressure rising. You’ve resigned yourself to the fact that it doesn’t perform as you wish it would. Some savvy workarounds and data manipulation help you get work done, but the extra hours you’ve had to spend because of the software’s shortcomings…it’s painful to even think about.
Learn new tips for acquiring and retaining members for your association when you subscribe to our blog.