The Aptify Blog
The Aptify Blog is an honest and informative collection of articles to help association executives solve their most pressing issues.
Let’s face it—bad data surrounds all of us. Open the Contacts app in your phone, and you see duplicates all over the place. Send out invitations to your birthday party next month, and you get three back because of bad addresses. Call someone to wish them a happy birthday, and they tell you it was two days ago. Or worse, reach out to the CEO at your association’s top client, only to find out they were replaced four months ago—something you should have known.
Managing the data living in your membership management system is no easy task. While data management can be perceived as a mundane task that can be done at “some other time,” your data plays a vital role in both member engagement and member retention. An organization can’t survive without members, can it? And without accurate data, how can you expect to give your members the best experience and deliver the information that they need?
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After documenting requirements and reviewing vendor proposals, your association is ready to evaluate the database management software solutions and vendors that made the final cut. Since you’re the sole IT professional in the room, your colleagues naturally look to you for guidance. No worries, we’ve got your back. Here is a list of factors to consider and questions to ask when evaluating database management software.