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The Aptify Blog

The Aptify Blog is an honest and informative collection of articles to help association executives solve their most pressing issues.

Blog Feature

Association Management | Client Profiles | Innovation | Client Success

5 Secrets to Successfully Staffing on Demand When You Need Help

By: Angie Karpouzis
May 23, 2016

Every organization could use a leg up when it comes to development help and project management. But it's difficult to find someone who can simply start helping right away. We've seen many of our clients solve this dilemma when they opt into the Dedicated Team program, which pairs them with developers who can be scaled up and down to meet project and development needs. These dedicated developers have expertise in association management software to add to the team without the hassle of recruitment or training.   Neat huh? Yeah, but this isn't about us.  

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Blog Feature

Association Management | Innovation

What Will Association Big Data Be Like in 20 Years?

By: Angie Karpouzis
May 02, 2016

Big Data. This phrase has been lumped in with the marketing buzz-words of 2015. But don't hastily overlook the big business implications of big data in your association.

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50 Ways to Boost Association Membership

Find Out 50 Ways to Boost Association Membership

Learn new tips for acquiring and retaining members for your association when you subscribe to our blog.

Blog Feature

Innovation | Culture

Does Innovation Require Courage?

By: David Frick
February 15, 2016

Courage is an interesting word. It inspires a sense of awe and mysticism, as if, somehow, someone who shows courage has special powers the rest of us are lacking. I disagree.  

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Blog Feature

Member Engagement | Innovation | Email marketing | Marketing

Spray and Pray Is Not A Marketing Strategy

By: Dave Martin
February 07, 2016

This post titled Spray and Pray Is Not A Marketing Strategy originally appeared in Inbound MarTech on February 7, 2016.   Is your association marketing strategy centered around spray and pray email tactics? You know, upload a list to your email engine, write a membership email, and send it out to everyone (multiple times)? Do you then sit back and wait...and pray...hoping people will open the email and click on a link? Is this working for you? Really?   If you're nodding your head, you're clinging to outdated marketing tactics. Times have changed, homey-g. Hope is NOT a strategy. Spray and pray email is outbound marketing. It's interruption-based. It's about you, not the member. It's bullhorn marketing. It's spam. And the result is that your members and prospects aren't listening. They're tuning you out. They're unsubscribing (gasp!). So stop it!

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Blog Feature

Innovation

How to Create a Kick-Ass Inbound Marketing Team

By: Dave Martin
February 01, 2016

So you’ve embraced inbound marketing. You get it. Attract, convert, close, delight. Right? Maybe you’re even applying it to your organization. But have you considered reorganizing your team as well? Now’s the time to build a next gen marketing team. Let’s do it. What does the modern marketing team look like? Well, if you understand the inbound marketing methodology…maybe it’s time your team looks just like it.

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Blog Feature

Association Management | Community | Client Profiles | Innovation | Email Verification | configuration

Client Spotlight: How the American Rental Association Gets Email (and Email Verification) Right

By: Jennifer Barrell
November 10, 2015

The American Rental Association is an international trade association for owners of equipment rental operations and manufacturers and suppliers of rental equipment. Headquartered in Moline, Illinois, and comprised of an additional 35 active state associations, ARA’s member-base of over 9,400 rental operations and 1,000 manufacturers is dispersed largely throughout the Americas. Because of this widespread client base, ARA often found it difficult to relay a single message and effectively communicate with its staff and members. To streamline this communication, ARA found a way to notify email senders of the status of their emails, ultimately easing the process of email delivery. "One of the reasons ARA decided to go with Aptify as an AMS partner back in 2006 was because of the configurabililty of the system. We liked that virtually everything could be customized to fit our needs and found that staff were very responsive and beyond helpful," recalls ARA's .NET Developer, Adam Stemper.

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