The Aptify Blog
The Aptify Blog is an honest and informative collection of articles to help association executives solve their most pressing issues.
In late February I was on a plane at 36,000 feet when I read an article by Dave Gerhardt with Drift about their new marketing manifesto.
Consider this post a fan-mail to you, association marketer—here's why we should not end up replaced by bots in the next four years. Data makes the world go round in 2016. In our interconnected world filled with "big data," almost every decision is underpinned by numbers. That's why the spectacular failures of almost every pollster on Brexit and Trump's presidential win in the US has been so unsettling to marketers.
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My first and (hopefully not last) INBOUND is finally in the books. Last week, I had the opportunity to attend Hubspot’s annual marketing conference. I was so excited to learn from the industry’s thought leaders and to chat with other marketing people, all while trying not to fangirl about being in the same room as Anna Kendrick (who was one of the keynote speakers). Now that I’ve had some time to let everything soak in, here are 6 takeaways that you can apply to your association marketing!
Your association's data isn't just for data miners. The data you have stored in your AMS software—information you’ve gathered from members about their interests, their jobs, and their lives—can make a world of difference in how you generate attention with the members you have and how you steadily increase membership. Once you see big data as an opportunity for your organization, you'll be able to mine years of member data to discover the message members have been telling you all along, but you couldn’t see clearly until now.
Vivian Swertinski is a digital marketing professional at Informz, who helps organizations expand their reach by making meaningful connections with their audience.
Have your new member enrollment rates dropped recently? Are your marketing campaigns lacking the luster they once held? While you may think you have to constantly reinvent the wheel so that your messages and marketing campaigns don't grow stale, it's just not true. There are several ways your membership software can help. Here are some quick and easy ways to revamp your marketing efforts so you can sail through the new year with strong numbers and a healthy bottom line.