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The Aptify Blog

The Aptify Blog is an honest and informative collection of articles to help association executives solve their most pressing issues.

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Member Engagement | Data Management

10 Ways to Use AMS Software Data to Increase Member Engagement

By: Jennifer Barrell
September 07, 2017

Is bottom-line revenue top of mind for your association?

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Member Engagement | member retention

[Infographic] Member Loyalty Study Reveals Keys to Member Retention

By: Jennifer Barrell
September 01, 2017

We all know member retention is crucial when it comes to association survival, but do you know what keeps your members coming back for more? Community Brands' Member Loyalty Study does, and we want to share that info with you. The Study contains the insights from more than 1,000 U.S.-based association members on why they stay with an association, why they leave, and how they want you to communicate with them.

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50 Ways to Boost Association Membership

Find Out 50 Ways to Boost Association Membership

Learn new tips for acquiring and retaining members for your association when you subscribe to our blog.

Blog Feature

Member Engagement | member retention

7 Secrets on Increasing Member Retention from the Member Loyalty Study

By: Jennifer Barrell
August 24, 2017

When it comes to member retention, so much has changed in recent years—member expectations, communication methods, revenue streams, just to name a few. Still, one thing has stayed the same… Member retention is key to association survival. But what exactly do your members want? Why do some of them stay with you year after year while others drift away? We've made it easy for you to find out. We asked them.

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Member Engagement

5 Ways Your Lackluster Meetings Are Hurting Member Engagement

By: Chandra Chakravarthi
July 17, 2017

When you receive a meeting invite, does your mind immediately seek out any excuse not to attend? I think we’ve all experienced this at some point (whether we openly admit it or not)! Meetings are a normal part of your work life and an expected part of your members’ lives too. Whether in person or remote, the productivity of your meetings has a direct impact on member engagement. Meetings are an easy way to get your members more involved, and there are some ways you can make them a valuable use of everyone’s time, including yourself.

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Member Engagement

5 Ways to Increase Member Engagement By Improving Your Sign-Up Process

By: Jennifer Barrell
June 09, 2017

The key to membership retention? Attaining members in the first place! While it’s obvious, it’s not nearly as easy as it sounds. First impressions are notoriously important. When you meet somebody face to face, you can read their body language, answer questions, and give them a custom sales pitch. Online, you really don’t have any of those options. That’s the challenge with membership signups, and also the opportunity.

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Blog Feature

Member Engagement | member retention

How to Be Sticky: A Guide to Lasting Member Engagement

By: Jennifer Barrell
May 15, 2017

New members are the lifeblood of associations, and you’ve likely worked your fingers to the bones to attain them. You probably have a list of tactics and costs associated with attracting new members, but what have you done specifically to retain them? Association member retention, however, usually isn’t discussed as frequently as new membership, but it should be!

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