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The Aptify Blog

The Aptify Blog is an honest and informative collection of articles to help association executives solve their most pressing issues.

Blog Feature

Member Engagement | member retention

How to Be Sticky: A Guide to Lasting Member Engagement

By: Jennifer Barrell
May 15, 2017

New members are the lifeblood of associations, and you’ve likely worked your fingers to the bones to attain them. You probably have a list of tactics and costs associated with attracting new members, but what have you done specifically to retain them? Association member retention, however, usually isn’t discussed as frequently as new membership, but it should be!

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Member Engagement

5 Invaluable Ways to Drive Member Engagement at Your Organization

By: Chandra Chakravarthi
May 05, 2017

The internet makes it incredibly easy to learn new skills and to expand our knowledge in whatever area that interests us. Sites such as SkillShare, Udemy, and Craftsy are proving to be valuable sites that allow people to be lifelong learners. From learning how to be a stronger writer, to teaching yourself how to knit, to even finding out how to make the perfect thin-crust pizza, and then learning the best angles to take a food picture to share on Instagram (yes, such a class exists!), the options are limitless.

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50 Ways to Boost Association Membership

Find Out 50 Ways to Boost Association Membership

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Blog Feature

Member Engagement

5 Utterly Easy Ideas to Boost Member Engagement Today

By: Chandra Chakravarthi
April 12, 2017

Member engagement should always be at the forefront of all member-based organizations' minds. However, it can be stressful always having to find compelling ways to do just that. And if it’s something that you and your association marketing staff are struggling with, then don’t feel down about it, because it’s a challenge that everyone faces!

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Blog Feature

Member Engagement

Using Video to Promote Your Organization and Boost Member Engagement

By: Dave Martin
March 31, 2017

Ok. So I’m not going to weigh you down with a heavy tutorial on how to use video for your next product launch. That’s just stressful. Let’s leave that to the video pros for the moment. I do want to show you some of the behind the scenes videos I took on my iPhone 7 Plus as we shot our new product video. And, in true inbound marketing fashion, I’m delivering this content to you in a blog article that allows me to share content and maybe make you laugh.

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Blog Feature

Member Engagement

8 Ways to Improve the Association Membership Sign-Up Process

By: Jennifer Barrell
March 30, 2017

Thanks to modern marketing, my personal inbox has been filling up with pleas from a host of organizations wanting me to join. (I suspect that one-time donation back in November put me on a list that has triggered an open invitation to my Gmail, but that’s another story.) Some of these emails have even worked, and I’ve joined a few groups in recent months. What I’ve learned is that the groups I’ve become most engaged with are those that not only got me to read their email and join, but who involved me after I hit the “Join Now” button.

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Blog Feature

Association Management | Member Engagement

10 Ways To Boost Your Association Membership in 2017

By: Jennifer Barrell
March 17, 2017

It’s no secret that acquiring and retaining members is at the top of the priority list for any association. From acquisition of new members through continued member engagement, our team at Aptify loves helping associations with the entire member journey.

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