The Aptify Blog
The Aptify Blog is an honest and informative collection of articles to help association executives solve their most pressing issues.
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We all know member retention is crucial when it comes to association survival, but do you know what keeps your members coming back for more? Community Brands' Member Loyalty Study does, and we want to share that info with you. The Study contains the insights from more than 1,000 U.S.-based association members on why they stay with an association, why they leave, and how they want you to communicate with them.
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When it comes to member retention, so much has changed in recent years—member expectations, communication methods, revenue streams, just to name a few. Still, one thing has stayed the same… Member retention is key to association survival. But what exactly do your members want? Why do some of them stay with you year after year while others drift away? We've made it easy for you to find out. We asked them.
When you receive a meeting invite, does your mind immediately seek out any excuse not to attend? I think we’ve all experienced this at some point (whether we openly admit it or not)! Meetings are a normal part of your work life and an expected part of your members’ lives too. Whether in person or remote, the productivity of your meetings has a direct impact on member engagement. Meetings are an easy way to get your members more involved, and there are some ways you can make them a valuable use of everyone’s time, including yourself.
The key to membership retention? Attaining members in the first place! While it’s obvious, it’s not nearly as easy as it sounds. First impressions are notoriously important. When you meet somebody face to face, you can read their body language, answer questions, and give them a custom sales pitch. Online, you really don’t have any of those options. That’s the challenge with membership signups, and also the opportunity.
New members are the lifeblood of associations, and you’ve likely worked your fingers to the bones to attain them. You probably have a list of tactics and costs associated with attracting new members, but what have you done specifically to retain them? Association member retention, however, usually isn’t discussed as frequently as new membership, but it should be!