The Aptify Blog
The Aptify Blog is an honest and informative collection of articles to help association executives solve their most pressing issues.
As your association heads into the future, you don’t want your hands tied by technology. Your technology must give your association the freedom to make the right choices and decisions. The best membership management software includes five critical features that will help your association prepare itself for the future.
The clock is ticking. Literally and figuratively. Just visit the GDPR portal, and you’ll see a daunting days-hours-minutes-seconds countdown titled, “Time Until GDPR Enforcement.”
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All too often, it’s easy for us to fist pump in the air after meeting our membership goals for the month, and then turn to trying to do something about our disappointing renewal rates. Here’s the life hack for us marketing and membership people in associations: don’t think of “join” and “renew” as distinct processes.
Selecting a new membership management system isn’t a membership department project, it’s an association project. Colleagues from across the organization must be involved in the project from the start so they can help you select the best AMS software for your association.
If your organization is in the market for a new Association Management System (AMS), or if you’re comparing different membership software systems, the first question you’re asking is, “How much does it cost?” There’s not a lot of information out there about this; I’m sure you’ve noticed that most vendors will want to set up a call with you before they give you any substantial information. The main reason for this is that the answer isn’t cut and dry... It depends.
One of the most important players in your association marketing plan doesn’t have a place in the org chart, doesn’t have an office, and doesn’t even get vacation time. You take this player for granted as long as they assist your marketing efforts. But when they don’t, it’s time to think about a replacement.