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By: Chandra Chakravarthi

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May 26, 2017

AUC2017 Keynote: Arnie Malham


With AUC2017 only 3,408 hours away (but who’s counting, right?), we figured it was time to give you some more information on what you can expect to see at this year’s conference!

AUC 2017 Las Vegas.jpg

Each year, we try to outdo our previous Aptify Users Conference, and we work to bring some of the best keynote speakers out there and curate sessions that will leave you feeling inspired and excited to share what you’ve learned with your colleagues. Whether you’re in IT and wanting to learn tricks on how you can better use Aptify, or you’re in membership and looking for more ways to drive member engagement, or perhaps you’re an executive working to improve your organization’s culture—we have something for all of you!

If you're reading this post and you’re remembering you haven't registered yet, no worries—I'll wait:

Register for AUC2017

I’m going to assume you’ve gone ahead and bought your ticket! Now I want to share with you one of our featured keynotes at this year’s conference: Arnie Malham.

Arnie S. Malham Headshot 3.jpg

Here’s a little bit about him.

Arnie is the founder of CJ Advertising, BetterBookClub.com, and Legal Intake Professionals, as well as the author of Worth Doing Wrong: The Quest to Build a Culture That Rocks." As a fledgling business owner, Arnie repeatedly "got it wrong" when it came to hiring, firing, and everything else related to building a business. Only once he adopted a culture-first approach to his business did he see it grow to be what it is today: the largest full-service brand-building agency for law firms…in the country!

In his keynote, Arnie will show you exactly what you can do to change the culture of your organization that will absolutely be Worth Doing Wrong.

He will help you gain:

  • Clarity on who is most responsible for culture in your organization
  • Harvestable ideas to develop and evolve your culture forward
  • The ability to eliminate excuses that traditionally haunt, halt, and handicap your culture and your team

Sounds pretty cool, doesn’t it?

Be sure to check out the full conference agenda here.

Hope to see you at AUC2017! Get your ticket before the price goes up!

Register for AUC2017


About Chandra Chakravarthi

As a Coordinator of Content, Branding, & Buzz at Aptify, Chandra supports the department with content creation, digital advertising, and overseeing the social media channels. Outside of Aptify, you can find her exploring Chicago and eating too much pizza while she waits for her letter from Hogwarts.

  • Connect with Chandra Chakravarthi