The Aptify Blog
The Aptify Blog is an honest and informative collection of articles to help association executives solve their most pressing issues.
In my previous post I reviewed the concept of Evergreen Certified companies and the 7 tenets the concept is premised upon. Let me state upfront—I am a biased fan of the ideology associated with Evergreen Companies (EG), and I’m delighted Aptify is a certified Evergreen Company. However, as I wrote about them, I couldn’t help but wonder if Evergreen companies really do have the legs for long-term staying power. That reminded me of the work done by Collins & Porras in their book Built to Last, and I wanted to see if there are consistencies, or inconsistencies, between the Evergreen model and those companies identified as “built to last.”
Making sure your volunteers are active in your association is deeply tied to how you measure and prioritize member engagement. I was asked what my experience has been from the perspective of having been both a volunteer and as an executive dependent on volunteers. I wish I had an the answer on recruiting, retaining, effectively utilizing volunteer’s skills, respecting their time, showing appreciation for their dedication without burning them out or causing their disillusion. While I certainly don't have a silver bullet for all things volunteering—and, in fact, there most likely isn't just one answer on how to master volunteering—I have picked up a few strategies along the way.
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This is something that has been bugging me since October and I gotta get off my chest. A few months ago, I attended a riveting presentation by a keynote speaker, a CEO of another organization, who spoke about the importance of culture; specifically how culture had transformed his company. While most people were enthralled by his message, I was jaded. It’s not that I undervalue the significance of culture, in fact I think a meaningful culture, intentionally designed, communicated well, consistently applied, and embraced by all staff can be a game-changer. The positive impact culture had on this guy’s staff and customers was significant.