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The Aptify Blog

The Aptify Blog is an honest and informative collection of articles to help association executives solve their most pressing issues.

Jennifer Barrell

As the Director of Content, Branding & Buzz at Aptify, Jen oversees the strategy and execution of brand management and content production across the organization’s global offices. She thrives on bringing compelling content and useful information to associations to help them grow and engage their membership. She's also an avid fan of mid-century modern design and all things science fiction.

Blog Feature

Association Management

5 Features the Best Membership Management Software Should Have

By: Jennifer Barrell
March 21, 2018

As your association heads into the future, you don’t want your hands tied by technology. Your technology must give your association the freedom to make the right choices and decisions. The best membership management software includes five critical features that will help your association prepare itself for the future.

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Blog Feature

AMS Selection | Change Management

Why Every New AMS Software Project Needs a Change Management Team

By: Jennifer Barrell
December 13, 2017

Selecting a new membership management system isn’t a membership department project, it’s an association project. Colleagues from across the organization must be involved in the project from the start so they can help you select the best AMS software for your association.

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50 Ways to Boost Association Membership

Find Out 50 Ways to Boost Association Membership

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Blog Feature

Association Management

How Much Does an Association Management System Really Cost?

By: Jennifer Barrell
December 08, 2017

If your organization is in the market for a new Association Management System (AMS), or if you’re comparing different membership software systems, the first question you’re asking is, “How much does it cost?” There’s not a lot of information out there about this; I’m sure you’ve noticed that most vendors will want to set up a call with you before they give you any substantial information. The main reason for this is that the answer isn’t cut and dry... It depends.

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Blog Feature

ams upgrade | Association Marketing

How Your Association Marketing Plan Benefits from an AMS Upgrade

By: Jennifer Barrell
December 07, 2017

One of the most important players in your association marketing plan doesn’t have a place in the org chart, doesn’t have an office, and doesn’t even get vacation time. You take this player for granted as long as they assist your marketing efforts. But when they don’t, it’s time to think about a replacement. 

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Blog Feature

software selection | Membership Software Selection | Build Business Case

5 Strategies for Building a Business Case for New Membership Software

By: Jennifer Barrell
October 17, 2017

Every other department competes against yours for the limited funds your association has to purchase new technology. If your membership department (and association) needs a new membership management system, you must build a business case that justifies allocating money and staff time to selecting and implementing new membership software.

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Blog Feature

Change Management | Build Business Case

The Best Metrics to Prove Your Case for New Member Management Software

By: Jennifer Barrell
October 03, 2017

What goes through an Executive Director’s mind when you talk about the need for new member management software? “Now the membership department wants new software, geez, what department doesn’t want new software?” Or… “What’s wrong with the membership database we have now? I haven’t heard any real complaints.” Or… “Get in line. What do you think, money grows on trees?” (Mom? Is that you?) New technology is never an easy sell, especially when your department is perennially overlooked during budget time. Before you even think about approaching the C-suite, spend some time building your case for new membership management software—and make sure your case includes metrics that demonstrate not only the membership department’s need, but also the association’s need for new software.

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