The Aptify Blog
The Aptify Blog is an honest and informative collection of articles to help association executives solve their most pressing issues.
As the Inbound Marketing Manager at Aptify, Tony delivered content aligned to answer organizations’ needs and show how an Aptify AMS would help them better achieve their missions. He knows many challenges faced by the association market firsthand after running digital marketing for three years at an association. Tony was a political science major, so he’s still a bit of a nerd and follows election news around the world like sports championships.
By:
Tony Cavicchi
December 14, 2017
All too often, it’s easy for us to fist pump in the air after meeting our membership goals for the month, and then turn to trying to do something about our disappointing renewal rates. Here’s the life hack for us marketing and membership people in associations: don’t think of “join” and “renew” as distinct processes.
By:
Tony Cavicchi
August 04, 2017
Do you think association marketing isn’t getting any easier? So many “channels” exist—you figured out Twitter ads and then Snapchat showed up overnight! Rapid changes in technology enable us to give more and different experiences to the consumers we target.
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By:
Tony Cavicchi
July 10, 2017
Technology is changing everyone’s job. The nature of work is changing. Oftentimes we are tempted to gin up a frenetic pace to chase every new innovation and every new “hack.”
By:
Tony Cavicchi
May 29, 2017
People are still confused about CASL. For starters, it’s pronounced like “castle,” but there’s nothing medieval about this law governing electronic communication. You need to know the details and take action if you’re in IT, membership, or marketing at an association with membership open to Canadians. I’ll walk you through what CASL is, how you can comply, and why it’s an opportunity and not a threat for marketing.
By:
Tony Cavicchi
March 09, 2017
This is not your normal Aptify Blog post—because we're talking about sports news! Then again, this story is about two themes central to Aptify as well—Big Data and Cybersecurity. This is the story of the Cardinals Hacking Scandal.
By:
Tony Cavicchi
February 17, 2017
In today's economy, venture capital aggressively incentivizes entrepreneurs to scale for a quick exit. That impulse often stifles innovation and creates mediocre businesses that do not reach their full potential for good in society. A new movement is emerging as an alternative, led by entrepreneurs calling themselves "Evergreen." They characterize their businesses as "purpose-driven" and built for long-term sustainability. Aptify is one growing tree in that Evergreen forest.