Member engagement is a buzzword in the association space you hear about on a constant basis, and it's a word you see pretty frequently in our blog too. But unlike some buzzwords, it's one that will not be going anywhere because at the end of the day, your members are critical to your organization's survival. Yes, that might sound a little dramatic, but it's true. Member engagement strategies vary at every organization, and what might work for one association may not necessarily be as effective at yours. There is no universal playbook that has the "right" and "wrong" way to actively engage with your membership because your members are unique and each person has their own defintion of engagement and how much (or how little) they want to be involved. It's not always easy trying to engage with your members. They're equally as busy as you are, and if you're sending them irrevelant info, then you'll quickly find them losing interest in you, and thus, questioning why they even joined in the first place. It helps to have a strategy in place before your start flooding their inbox with newsletters and emails in order to get their attention.