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Aptify User Community Blog

AUC2017 Agenda: 3 Sessions You Need to Attend

Where has the time gone? We’re less than two months away from AUC2017! By now, I’m going to assume you’ve already registered and secured your hotel room for the Aptify Users Conference…if not, you might want to because the room block closes on September 8! Why does it matter? After September 8, you won’t receive the discounted group rate nor will you be guaranteed a room at our conference hotel. So don’t wait, and book your room today to make sure you have the best experience at AUC! Read More

AUC2017 Agenda: Finance and Strategy Track

It’s hard to believe July is already here, and you know what that means? AUC2017 prices will be going up next week, so July 14 will be the last day to save $100. Read More

AUC2017 Agenda: IT Track

Alright folks, we’re less than 4 months out from AUC2017! While you might be more focused on planning your July 4th activities, AUC isn’t that far off either. You know how summer always seems to fly by! Read More

AUC2017 Agenda: Membership Track

Calling all membership professionals! I have a question for you: Have you attended our Aptify Users Conference before? If yes, then you already know each year we try to outdo the previous year’s conference by delivering you essential content to get the most out of the Aptify system. And if you haven’t attended, then I hope this is the year you’ll consider going!   Read More

Taking the Stage: Arnie Malham Speaking at AUC2017

If you’ve been wondering when you might hear some more awesome news about AUC2017, then you don’t have to wait any longer. I hope you’ve already gone ahead and registered because this year is going to be even better than last year’s conference. We took into account how we can improve your conference experience, so don’t be surprised if you notice some changes this year. Don’t worry though, we didn’t take away your snacks or coffee. : ) Read More

4 Secrets to Better Member Engagement at Your Association

Member engagement is a buzzword in the association space you hear about on a constant basis, and it's a word you see pretty frequently in our blog too. But unlike some buzzwords, it's one that will not be going anywhere because at the end of the day, your members are critical to your organization's survival. Yes, that might sound a little dramatic, but it's true.  Member engagement strategies vary at every organization, and what might work for one association may not necessarily be as effective at yours. There is no universal playbook that has the "right" and "wrong" way to actively engage with your membership because your members are unique and each person has their own defintion of engagement and how much (or how little) they want to be involved.  It's not always easy trying to engage with your members. They're equally as busy as you are, and if you're sending them irrevelant info, then you'll quickly find them losing interest in you, and thus, questioning why they even joined in the first place. It helps to have a strategy in place before your start flooding their inbox with newsletters and emails in order to get their attention.  Read More

How a Marketing Manifesto Can Reignite Your Association Marketing

Like it or not, our favorite brands can say quite a bit about our values and beliefs. It becomes something that you identify with, get excited about, and connects you more to the company. That’s where a marketing manifesto can play a big role in better connecting with your members (and prospective members). Think of it like a content vehicle for reaching them on a deeper level, and it can also serve as a useful resource within your organization. Read More

Use Facebook Live to Increase Member Engagement

Live-streaming is a fun way to feel as if you are part of the action, and it’s an excellent way to connect with companies, products, and people you like. Organizations and even just everyday people are finding creative, and often times entertaining ways to use it (remember Chewbacca mom)?! If you check your Facebook newsfeed now, then I’m sure at least half of your feed would be some type of video clip or Facebook Live. Read More

Association Cybersecurity Lessons From a Baseball Hacking Scandal

It doesn’t matter what industry you work in because cybersecurity hacks can happen to anyone. And depending on the industry and magnitude of the hack, you will probably find it trending all over social media and most of the news stations will be covering it (or at the minimum, it will appear on their headline ticker). For all the baseball fans out there, you’ve probably heard about the Cardinals and Astros hacking scandal. Read More

3 Sweet Ways to Drive Membership Growth Using Inbound Marketing

As a self-proclaimed dessert fiend, you might assume that I enjoy baking sweet treats as much as I enjoy eating them. The truth is, though, I’m not really a fan of baking—mainly because I don’t like the precision that’s needed for it. For those avid bakers out there, you know making a cake, pie, or something equally tasty that you see on Pinterest requires following the instructions to a T. And if you choose to substitute or skip ingredients (which is something I typically do), then there’s a strong chance it won’t turn out the way you expect. Read More

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