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Aptify User Community Blog

3 Sweet Ways to Drive Membership Growth Using Inbound Marketing

As a self-proclaimed dessert fiend, you might assume that I enjoy baking sweet treats as much as I enjoy eating them. The truth is, though, I’m not really a fan of baking—mainly because I don’t like the precision that’s needed for it. For those avid bakers out there, you know making a cake, pie, or something equally tasty that you see on Pinterest requires following the instructions to a T. And if you choose to substitute or skip ingredients (which is something I typically do), then there’s a strong chance it won’t turn out the way you expect. Read More

3 Steps to Start Inbound Marketing at Your Association

Fads and trends come and go, but only a few tend to leave their mark in ways that have us talking about them long after they fade away. There are some like the PokeMon Go phenomena and the Manikin Challenge that stick around longer than they probably should. Then there are the ones, which are typically recycled, so you’ll see them reappear time and time again (Like choker necklaces! I remember rocking those in elementary school, and I just bought some recently). Read More

How to Structure an Inbound Marketing Team at Your Association

If you're an association marketer, then you are probably well aware of how the inbound marketing methodology can help associations remain relevant to their members and grow their engagement levels. The traditional marketing methodology of "spray and pray" is no longer an ideal way to attract people to your organization. If anything, it turns them off, and that's the last thing you want to do, right? Read More

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