Where do different segments of members fall within the loyalty spectrum?
How do members like to consume content, and what channels are most effective?
How are members being targeted today, if at all, and how effective is the targeting?
About Jennifer Barrell
As the Director of Content, Branding & Buzz at Aptify, Jen oversees the strategy and execution of brand management and content production across the organization’s global offices. She thrives on bringing compelling content and useful information to associations to help them grow and engage their membership. She's also an avid fan of mid-century modern design and all things science fiction.