The Aptify Blog
The Aptify Blog is an honest and informative collection of articles to help association executives solve their most pressing issues.
One of the most important players in your association marketing plan doesn’t have a place in the org chart, doesn’t have an office, and doesn’t even get vacation time. You take this player for granted as long as they assist your marketing efforts. But when they don’t, it’s time to think about a replacement.
Your organization will change in the future. What does this mean for the software you’re choosing today? If anything is constant, it's change. The past ten years has seen the rise of Uber, smartphones, hoverboards, and voice-controlled tech. The rapid pace of technological evolution means that to thrive in a disruptive environment, we need to be able to assess change and respond appropriately and quickly. Your membership software should be no exception. As you evaluate which software to buy—or even if you should be buying new software at all—you need to look at ALL the costs, and that includes the cost of change.
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“You need to upgrade.” Has there ever been four words that evoke more fear in association executives and IT staff everywhere? There's an uncanny distaste to upgrading AMS software, similar to the response engendered when you find out it's time to renew your driver’s license. You’ll put off that trip to the DMV indefinitely (or if you’re similar to me, until you need to board a flight). There are many causes for this irrational fear.