The Aptify Blog
The Aptify Blog is an honest and informative collection of articles to help association executives solve their most pressing issues.
Membership recruitment is a never-ending project. Every year, members leave your association—they retire, change jobs or professions, go out of business, lose their professional development budget, or just vanish for unknown reasons. As members go out the back door, you have to keep new ones coming in the front. What strategies will guide your plan for recruiting these new members? And what tactics will you use to achieve your recruitment goals?
It’s no secret that acquiring and retaining members is at the top of the priority list for any association. From acquisition of new members through continued member engagement, our team at Aptify loves helping associations with the entire member journey.
Learn new tips for acquiring and retaining members for your association when you subscribe to our blog.
In my previous post I reviewed the concept of Evergreen Certified companies and the 7 tenets the concept is premised upon. Let me state upfront—I am a biased fan of the ideology associated with Evergreen Companies (EG), and I’m delighted Aptify is a certified Evergreen Company. However, as I wrote about them, I couldn’t help but wonder if Evergreen companies really do have the legs for long-term staying power. That reminded me of the work done by Collins & Porras in their book Built to Last, and I wanted to see if there are consistencies, or inconsistencies, between the Evergreen model and those companies identified as “built to last.”
If you’re a college football fan, then chances are you’re already counting down the days until the football season resumes again. That’s how I feel about Awards Season. During the months of January and February, I spent more time being a couch potato than what might be considered healthy because I have to watch every award show available, including, of course, the red carpet pre-shows.
The relationship between password complexity and the ability to remember said password is directly proportional. Association cybersecurity hinges on requiring complex passwords. And while it might be easy to remember something like This.Password.Is(More)Secure every time you need to log in, with so many different logins to remember, it can all get overwhelming. What are your members supposed to do? Create a spreadsheet of usernames and passwords and store it on their hard drives? Not so secure. Write down each password on a scrap of paper and keep it with them? Slightly more secure, but not so convenient. Keep a file of passwords on their phones? Not really more secure, and what happens when they lose the device? Use the same password for everything? Unacceptable! Password complexity is essential to the cybersecurity of your association or organization, but ease of use is paramount to the individual users, hence we have a chicken and egg scenario on our hands. At Aptify, we believe there is a middle ground for security and utility—this blog will cover the risk of cybertheft, the basics of password security for associations, and using password managers to their full potential.
So You Want to Be an Association Inbound Marketer? Organizations are 3x more likely to see a higher ROI from inbound marketing than outbound, but we’re not going to lie to you—that doesn’t happen overnight. Inbound marketing is a dramatic departure from the traditional outbound approach most of us grew up with and that many universities are still teaching.