The Aptify Blog
The Aptify Blog is an honest and informative collection of articles to help association executives solve their most pressing issues.
For decades, association marketing departments have used traditional methods such as direct mail, advertisements, and promotional emails in an attempt to capture the interest of membership prospects and increase member recruitment. But these “spray and pray” outbound tactics are easily ignored by prospects and difficult to measure by association marketers.
As a first-timer at ASAE’s Technology Conference I went in with the intention of learning as much as I could about the challenges association’s face and the innovative ways they address them. As a life-long marketer with a passion for emerging technologies, Tech was right up my alley! I came away with a wealth of knowledge and wanted to share just a little bit of what I thought was interesting as a marketer attending Tech for the first time.
Learn new tips for acquiring and retaining members for your association when you subscribe to our blog.