The Aptify Blog
The Aptify Blog is an honest and informative collection of articles to help association executives solve their most pressing issues.
Selecting a new membership management system isn’t a membership department project, it’s an association project. Colleagues from across the organization must be involved in the project from the start so they can help you select the best AMS software for your association.
What goes through an Executive Director’s mind when you talk about the need for new member management software? “Now the membership department wants new software, geez, what department doesn’t want new software?” Or… “What’s wrong with the membership database we have now? I haven’t heard any real complaints.” Or… “Get in line. What do you think, money grows on trees?” (Mom? Is that you?) New technology is never an easy sell, especially when your department is perennially overlooked during budget time. Before you even think about approaching the C-suite, spend some time building your case for new membership management software—and make sure your case includes metrics that demonstrate not only the membership department’s need, but also the association’s need for new software.
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Technology is changing everyone’s job. The nature of work is changing. Oftentimes we are tempted to gin up a frenetic pace to chase every new innovation and every new “hack.”
1 + 1 = 3. Synergy is the purpose of an agile membership team—not budget, not friendship, and not convenience. The aggregate function of a team is to produce results greater than each individual could produce on her own. Easier said than done.
“Progress is impossible without change, and those who cannot change their minds cannot change anything.” —George Bernard Shaw When organizations have the notion to update or change their membership management software, the idea can often be met with skepticism or outright opposition from others in the organization. Resistance to change is human nature, but that doesn’t mean it’s OK.
If you've done a good job of communicating the 4Ps on managing transition on a new initiative, then you may be wondering why the team is still struggling to move in a new direction?